Do you find it overwhelming to stay on top of the constant changes on the LinkedIn platform?
If you ever wished for a complete list of top-notch resources to teach you how to use LinkedIn for lead generation or social selling, look no further.
In this article, you will find 28 incredible – and free! – LinkedIn training resources, ranging from beginner to advanced, that will transform your business.
This compilation of the best of the best of LinkedIn training resources – read by over a million people worldwide and shared tens of thousands of times – reflects what is working TODAY in social selling and LinkedIn marketing.
This social selling and LinkedIn training guide, comprised of the most content-rich articles, infographics, videos and tutorials on LinkedIn and social selling you will find anywhere, is grouped into five sections that will help you to:
I. create a professional and client-focused LinkedIn profile
II. find, connect with and build relationships with your ideal clients so you can move them to an off-line sales conversation
III. increase your authority and engagement with your prospects utilizing relationship-building strategies
IV. learn advanced LinkedIn ninja tips and tricks
V. access a list of resources to amplify your social selling and LinkedIn marketing.
Section I: Create a Powerful Personal Brand and LinkedIn Profile
Having a LinkedIn profile is no longer enough. If it does a poor job of representing you and what you do, you might as well not have one.
Your LinkedIn profile is an essential part of your personal brand, and having a great one is a MUST if you plan to do any form of LinkedIn marketing or lead generation.
If your ideal clients were to look at your LinkedIn profile right now, what impression would they get of your personal brand, your professionalism, your credibility and your authority on your subject matter?
Would your LinkedIn profile convince your ideal clients you are the right person to help them?
If you are not sure, revamp your LinkedIn profile so that it represents you in the best possible way to attract your ideal clients.
This comprehensive LinkedIn tutorial will teach you how to write your profile to demonstrate to your ideal clients, partners and industry peers that you can help them overcome their challenges.
When people see you in the search results or land on your LinkedIn profile, are they clicking through to learn more about you?
Are they then sending you connection requests?
If you answered No or I don’t know, your headline might be to blame.
Your LinkedIn headline is the MOST critical part of your profile because, along with your name and profile photo, it is the first thing people see when they find you in the search results or land on your profile.
The goal of your LinkedIn headline is to get your ideal client’s attention and make them want to learn more about you. You have only seven seconds to impress a potential connection before they click away. Your headline will determine whether they will take the time to click on your profile to learn more or leave.
In this article, you’ll learn how to capture your prospect’s attention in the most valuable part of your profile. It’s time to turn your LinkedIn headline from boring to attention-grabbing.
Do you have a minimum of 5 LinkedIn recommendations on your profile?
LinkedIn recommendations are a powerful form of social proof of your expertise.
The more LinkedIn recommendations (social proof) you have and the more detailed each one is, the quicker you will be able to establish trust with those who read your profile and are considering what you offer.
Section II: Social Selling - Generating Leads & Building Relationships
You’ve worked hard to create a professional and compelling LinkedIn profile, but now you might wonder…
…I have a LinkedIn profile, now what?
If you decided to leave it alone and wait for prospects to come to you, you are making a mistake.
Abandon this passive method of lead generation. Now is the time to start actively using your LinkedIn profile to generate more leads and prospects for your business. It’s time to engage in social selling.
In this article, you will learn how to develop an effective LinkedIn social selling strategy in five steps.
Has your business adapted its lead generation strategies to attract today’s modern buyer?
Or are you still struggling to catch up with the latest digital selling techniques?
The digital revolution of the last decade has completely changed the way people buy. Businesses, marketers and sellers need to evolve with the times to be able to sell to the digitally-savvy modern buyer.
LinkedIn provides the most essential tools for B2B businesses to generate and increase sales through social selling.
My unique five-step The LINK Method™ will turn LinkedIn into a highly predictable lead generator for you.
In this article, you will learn the five-step social selling process, trigger events allowing you to build relationships with your prospects on LinkedIn and ways to leverage existing relationships for profit.
Wouldn’t it be nice if you had a predictable and consistent way to generate new leads and clients almost on demand?
Of all the tactics I have seen and tried to generate business with digital marketing, none has been more effective for both me and my B2B clients than social selling on LinkedIn.
Whether you are a salesperson, a B2B business owner or a marketer, you will get more results and revenue by following the nineteen social selling steps that I’ve outlined in this article.
Are you able to clearly demonstrate a tangible ROI from your current lead generation efforts on LinkedIn?
If not, you may be missing one or more of the essential elements of effective social selling on LinkedIn.
Whether you are just starting out or you’ve been deploying social selling for a while, these four critical elements will determine whether your efforts succeed or fail.
Even neglecting just one of the elements will dramatically reduce your ability to consistently generate new leads and clients on LinkedIn.
Although social selling is more widely used than before, still very few people know how to do it effectively.
Many people seem to believe social selling is about spamming your connections.
In fact, this new method of selling requires you to connect digitally with your prospects, educate them and build relationships with them.
You will find success with social selling on LinkedIn when you make your primary goal to provide great value to prospects, establish yourself as a trusted authority and create interest in you and what you offer.
In this article, you will learn how to attract more leads and clients by employing effective social selling strategies.
You can quickly and naturally get more leads and sales using LinkedIn without a complicated or expensive sales funnel.
Using a simple B2B social selling funnel, you can generate a predictable and consistent stream of new leads and clients.
This process shifts the sales dialogue from What can I sell you? to How can I help you?
This powerful shift in the way you think about prospecting will help you generate more leads and clients without the awkwardness of cold calls or ineffective sales tactics.
You don’t need to spend hours every day on LinkedIn to be successful at social selling.
The key is to focus on the highest leveraging activities. That means following a short daily routine that includes only those tasks that further your goals.
In this article, you will learn how you can quickly and easily generate new leads and build relationships with potential prospects in under 30 minutes a day.
Have you used LinkedIn automation tools to speed up your lead generation efforts?
LinkedIn automation tools are a hot topic as more people look for ways to put lead generation on autopilot. But before you do, read this article and follow the LinkedIn automation best practices to keep your account and reputation intact!
Is the LinkedIn SSI Score a vanity metric or a valuable tool?
The validity and usefulness of LinkedIn’s Social Selling Index (SSI) continues to be a source of much debate among those in sales, leadership and digital marketing.
In this article, you will learn what the LinkedIn SSI Score is and how you can utilize it to improve your relationship-building efforts on LinkedIn.
Section III: Relationship Building Strategies on LinkedIn
To generate more leads and prospects on LinkedIn, you need to convince an unknown connection that you can help them, ultimately moving a conversation about it offline.
In this article, I discuss the proven methods of influencing people shared by Dr. Robert Cialdini in his book Influence: The Psychology of Persuasion.
Whether your ultimate goal is to increase visibility, generate more leads or get more sales, these highly effective persuasion techniques can help you achieve greater success with your LinkedIn prospecting.
Did you know some posts might harm your personal brand?
Remember: LinkedIn is a social platform for businesses and professionals.
It is a professional space, much the same as a business office where you meet your potential prospects or clients.
If something is not appropriate to be shared with prospects or clients face-to-face in your office, chances are it is also inappropriate to be shared on LinkedIn.
Whatever industry you are in, learn about the four types of LinkedIn posts that can hurt your personal brand and four types that will help it.
You can engage with your clients in comfortable and natural ways on LinkedIn without ever coming across as pushy or spammy.
Engaging in conversations with leads and prospects is one of the best ways to use LinkedIn for business.
Learn how to use social selling trigger events that provide the opportunity for a natural dialogue.
If you are like many people, you may be struggling to connect with those all-important decision makers on LinkedIn.
The good news is LinkedIn provides an effective way for you to bypass gatekeepers and connect with your prospects directly.
In this article, you will learn how to create a long-term strategy to consistently provide value to your prospects and establish yourself as an authority, attracting the attention of the key decision makers you want to connect with on LinkedIn.
Section IV: Advanced LinkedIn Ninja Tips & Tricks
Chances are you don’t know many of the functions within LinkedIn that would help your business. Leveraging these tactics will make your LinkedIn marketing strategy much more successful.
In this article, you’ll learn some of the best-kept LinkedIn secrets, old and new, including advanced LinkedIn ninja tricks.
It is important to build and maintain a healthy LinkedIn network in this social-media-dominated age. But this doesn’t have to be a difficult or time-consuming task.
Although at times you might not have the time, energy or need to be actively using LinkedIn, you don’t want to go dark entirely. You never know when or why you might need to reach out to your professional network, so it’s important to maintain your presence on the platform.
In this article, you’ll get a LinkedIn networking checklist that will help you accomplish your LinkedIn marketing in 15 minutes a day, making you a networking pro.
If you feel your experience on LinkedIn could be improved, you are right. LinkedIn has many features and functions you might not know that you can use to personalize and improve your user experience.
There’s a right way and a wrong way to use social networks for business. Understanding appropriate LinkedIn etiquette and best practices will make you more successful at using the platform and less afraid to make a mistake.
If you don’t follow proper etiquette, you risk damaging your credibility, and your lead generation results will be dismal.
In this article, you will learn the top 20 LinkedIn best practices.
LinkedIn is a goldmine full of your ideal clients. But do you know how to unearth them?
LinkedIn provides you with a pool of highly educated, motivated business people looking for ways to advance their businesses or careers.
Some of these people will be looking for someone who does what you do.
In this article, you’ll learn how to use LinkedIn’s Advanced Search to find and connect with your ideal clients.
If you are like many people on LinkedIn, you might be wondering what the difference between a LinkedIn company page and a personal profile is and, ultimately, which is better to have.
While your LinkedIn company page can never replace your LinkedIn personal profile in its importance and ability to generate new leads, there are several reasons why your business would benefit from having one.
In this article, you will learn why it is essential to have both a LinkedIn company page and a LinkedIn personal profile if you own a business or are self-employed.
Now that you know why having a LinkedIn company page is important for every business to have, you want to know how to set one up.
In this article, you’ll learn how to create your own LinkedIn company page step by step. It’ll make your business look more professional, providing your potential prospects with an opportunity to learn more about your company and ways you can help them overcome their specific challenges.
Are you familiar with the term LION (LinkedIn Open Networker) on LinkedIn?
Chances are you’ve seen the term LION in a LinkedIn connection request.
LinkedIn is a platform of professionals, business owners, service providers and executives. When reaching out to these people on LinkedIn, you must appear both professional and credible.
In my opinion, adding LION to your profile will not do that for you. In fact, it could make you lose credibility.
In this article, you’ll learn what a LION is, why you want to avoid being one and why you should use caution when accepting connection requests from LinkedIn Open Networkers.
You must have wondered which of the LinkedIn membership levels is right for you.
If you are like most people, you probably want to know if you can get by with a basic free LinkedIn membership or if you should upgrade to LinkedIn Premium Business or Sales Navigator Professional.
In this article, you’ll learn the different features and tools included in each of the LinkedIn membership levels, their costs and ways they can benefit you.
Section V: Amplify Your Social Selling & LinkedIn Marketing
Would you like to generate 30-50+ new leads each and every month using LinkedIn?
Grab your copy of this FREE guide to learn how to generate 30 to 50+ new high-quality leads each month using LinkedIn and dramatically increase your sales.
In this free LinkedIn training guide, I’ll show you:
- The 3 biggest mistakes to avoid on LinkedIn:Do these and lose not only a potential sale but your credibility too!
- LinkedIn ROI Calculator:Discover how to calculate the amount of money you are leaving on the table by not using LinkedIn (and how much more you could be earning).
- The LinkedIn leverage point:Unlock this underutilized powerful strategy that will fill your network with high-quality prospects. Change the game, tipping the scales in your favor.
- How you stack up against your competitors on LinkedIn: Find out what you need to improve on LinkedIn right now to start increasing your visibility and opportunities.
This guide was designed for busy B2B professionals, marketers and salespeople who no longer want to leave money on the table by not fully leveraging LinkedIn.
Would you like to learn – for free – how to turn your cold LinkedIn connections into paying clients in under 30 minutes a day?
If so, this Masterclass is for you. In this Masterclass, you will discover:
- My subtle and highly effective rapport-building process that has been perfected through years of testing and refining.It creates a stronger connection with your prospects, allowing them to know, like, trust and, most importantly, BUY from you.
- How you can build your LinkedIn sales pipeline without adding more time to your already busy schedule.You’ll learn a proven high-ROI process that you can systematize and count on, leaving behind mindless connection-building or fly-by-night tactics.
- A Social Selling Playbook that can help you triple your business (or more) within months of implementing it.Explore this step-by-step action plan and discover how to hit the sales and revenue goals you’re striving for. You won’t ever have to cold-sell again, even if you’re a LinkedIn novice.
In addition to the above list of FREE LinkedIn and social selling resources, I have two more resources for you if you are really serious about making LinkedIn your top lead generator this year.
Although the book isn’t free, LinkedIn Unlocked – a #1 bestseller in seven countries – is worth reading if you want a proven system that delivers you brand new leads, clients and sales month after month, year after year… consistently and reliably.
Master social selling on LinkedIn by grabbing a copy of my internationally bestselling book LinkedIn Unlocked. This 207-page book is full of solid information to give you everything you need to transform your entire business!
- It is based on exclusive research drawn from over 25,532 hours of social media experiments aimed at perfecting the lost art of personal connection.
- It contains 5 ultra-detailed steps, engineered for the greatest return on investment of both your time and money.
- It teaches you the skills, know-how and techniques to dominate LinkedIn.
- It includes a free companion workbook with all the exercises, worksheets and templates from the book.
Ready to make LinkedIn your biggest lead generator this year, taking your sales revenue to the next level?
In this done-with-you program, you’ll discover how to turn LinkedIn into your biggest lead and sales generator with consistent, predictable results without being aggressive or salesy.
This online program is your complete solution for creating an effective and profitable LinkedIn social selling strategy, building a steady pipeline of prospects and amplifying your digital sales and marketing strategy.
Here’s some of what you will discover in Cracking the LinkedIn Code 3.0:
- how to reach buyers more effectively and have a leg up on your competition by understanding the unique psychology of today’s modern buyer;
- how to quickly build your authority and credibility, increase trust and establish thought leadership;
- how to compel prospects to connect with you by showcasing a powerful personal brand;
- how to build LinkedIn relationships the right way and then quickly transition them to phone calls;
- how to use LinkedIn’s analytics to find out what’s working, who’s paying attention to you and your content and where the hottest prospects are;
- how to more quickly (and easily) mine your network for leads, prospects, referrals and warm introductions;
- if and when you should use Sales Navigator to grow your business.
This program doesn’t just teach you the skills of social selling. It teaches you the art of social selling.
What Additional LinkedIn Training Resources Do You Want?
As part of our commitment to excellence, we want to know what you want to see more of.
Please take a moment to let me know of any additional social selling and LinkedIn training resources you would be interested in. Leave a note in the comments below.