Do you find it overwhelming to stay on top of the constant changes to the LinkedIn platform?
In this article, you will find 28 incredible (and free) LinkedIn training resources that will transform your business, even if you implement only a few of them.
This is a compilation of the ‘best of the best’ when it comes to LinkedIn training resources, that have been viewed by over a million people worldwide and shared tens of thousands of times. They have also all been updated to ensure they reflect what is working TODAY with social selling and LinkedIn marketing.
If you ever wished there was just one place where you could go to find a complete list of top-notch resources to learn how to use LinkedIn for lead generation or social selling, look no further.
I have assembled our most complete list yet of social selling and LinkedIn training resources to help you:
- create a professional and client-focused LinkedIn profile
- LinkedIn social selling resources that range from beginner to advanced that will teach you how to find, connect, and build relationships with your ideal clients and then take the relationship off-line to move to a sales conversation
- relationship building strategies to increase your authority and engagement with your prospects
- advanced LinkedIn ninja tips and tricks
- and finally, a list of resources to amplify your social selling and LinkedIn marketing.
This LinkedIn training guide is comprised of the most content-rich articles, infographics, videos and tutorials on LinkedIn and social selling that you will find anywhere, grouped into five sections.
Section One: Create a Powerful Personal Brand and LinkedIn Profile
Having a LinkedIn profile is no longer enough, especially if no one is seeing it. Or worse, people are viewing your profile, but it does a poor job of representing you and what you do.
Your LinkedIn profile is an essential part of your personal brand and having a great one is a MUST if you plan to do any form of LinkedIn marketing or lead generation.
In this article, I show you exactly how to have a true all-star LinkedIn profile with a comprehensive step-by-step LinkedIn profile infographic.
In following the steps laid out in this article and infographic, you will be able to create a professional, search-optimized LinkedIn profile, while also turning your profile into a client-attracting magnet.
In fact, doing this is so vital that I recommend that you don’t start actively using LinkedIn for lead generation until you have done this.
If your ideal clients were to look at your LinkedIn profile right now, what impression would it give them about your personal brand, your professionalism, credibility and your authority on your subject matter?
If you or your company provides the products or services that your ideal client is looking for, would your LinkedIn profile clearly inform them of this and make them feel confident that you may be the right person to help them?
If you can’t confidently and positively answer Yes to both these questions, then it is time to revamp your LinkedIn profile so that it represents you in the way that will best serve you and your business.
In this article, I provide you with a comprehensive LinkedIn tutorial on how to write your profile so that it concisely lets your ideal clients, partners, and industry peers know precisely how you can help them overcome their challenges or problems.
When people see you in the search results or land on your LinkedIn profile, are they clicking through to learn more about you?
Are they then sending you a connection request?
If you answered No or I don’t know, then there is a good chance that you need to turn your LinkedIn headline from boring to memorable, and really stand out. The goal of your LinkedIn headline is to get your ideal client’s attention and make them want to learn more about you.
Your LinkedIn headline is the MOST critical part of your profile because, along with your name and profile photo, it is the first thing anyone will see when they find you in the search results or land on your profile.
Your headline will determine whether they will take the time to click on your profile to learn more or click away. A well-written and client-focused LinkedIn profile makes the difference in gaining a connection (possible lead or client) or being ignored.
You only have seven seconds to impress a prospect or connection before they click away. In this article, I show you how to capture attention in the most valuable part of your profile.
Do you have a minimum of 5 to 10 LinkedIn recommendations on your profile?
LinkedIn recommendations are a powerful form of social proof.
The more LinkedIn recommendations (social proof) you have and the more detailed each one is, the quicker you will be able to establish trust with those who read your profile and are considering what you offer.
Section Two: Social Selling - Generating Leads & Building Relationships
You may have thought…
I have a LinkedIn profile, now what?
You have done the hard work to create a professional and compelling LinkedIn profile – but can you just walk away from it and wait for prospects to come to you?
Not at all. It never makes sense to rely on such a passive method to lead generation!
Now is the time to start actively using your LinkedIn profile to generate more leads and prospects (aka social selling) for your business.
To help you achieve this, in this article, I share five essential steps to develop an effective LinkedIn marketing strategy.
Has your business adapted is lead generation strategies to work with today’s modern buyer?
Or are you still struggling to catch up to the latest digital selling techniques?
The digital transformation that has taken place over the last decade has completely changed the way people buy.
Businesses, marketers, and sellers need to adapt to stay relevant and competitive in attracting the digitally savvy modern buyer.
LinkedIn and social selling provide the most essential tools for B2B businesses to generate and increase sales.
Five crucial steps will turn LinkedIn into a highly predictable lead generator for you; I call this The LINK Method™.
In this article, I will share the five-step social selling process, trigger events that allow you to build relationships with your prospects on LinkedIn, how to leverage existing relationships, and much more.
Wouldn’t it be nice if you had a predictable and consistent way to generate new leads and clients, almost on demand?
Of all of the tactics I have seen and tried for generating business with digital marketing, none has been more effective for both myself and my B2B clients than social selling on LinkedIn.
Whether you are a salesperson, a B2B business owner or entrepreneur, a marketer, or offer a professional service, you will get more results and revenue by following the nineteen social selling steps that I’ve outlined in this article.
Are you able to clearly demonstrate a tangible ROI from your current lead generation efforts on LinkedIn?
If not, then you may be missing one or more of the essential elements to effective social selling on LinkedIn.
Whether you are just starting out or you’ve been deploying social selling for a while, these four critical elements will determine whether your efforts will succeed, or fail miserably.
Even neglecting just one of them will dramatically reduce the effectiveness of your ability to consistently generate new leads and clients on LinkedIn.
While social selling has become more widely used, there are still very few people know how to do it effectively.
In fact, many people still seem to believe that social selling is about spamming your connections.
But the old way of selling isn’t as effective with today’s modern buyer. The new method of selling has evolved and requires you to connect digitally, educate buyers and build relationships.
You will find success with social selling on LinkedIn when you make your primary goal to offer great value to prospects, establish yourself as a trusted authority, and provide messages that create interest in you and how you may be able to help them.
In this article, I outline strategies that are effective to attract more leads and clients. Learn the five steps to succeed with social selling.
Done right, you can quickly and naturally get more leads and sales using LinkedIn, and it doesn’t involve a complicated or expensive sales funnel.
Using a simple and uncomplicated B2B social selling funnel you can generate a predictable and consistent stream of new leads and clients.
This process shifts the sales dialogue from “What can I sell you?” to “How can I help you?”
This powerful shift in thinking – and prospecting will help you generate more leads and clients, without the awkwardness of cold calls or ineffective sales tactics.
You don’t need to spend hours every day on LinkedIn, to be successful at social selling.
The key is to focus on the highest leveraging activities.
In this article, I show you that by following a daily routine that only includes those tasks which further your goals, you can quickly and easily generate new leads and build relationships with potential prospects in under 30 minutes a day.
Have you considered using a LinkedIn automation tool to try speed up your lead generation efforts?
LinkedIn automation tools are a hot topic as more people look at ways to put lead generation on auto-pilot. But before you do, read this article and follow the LinkedIn automation best practices to keep your account and reputation intact!
Is the LinkedIn SSI Score just a vanity metric or is it a valuable tool?
The validity and usefulness of LinkedIn’s Social Selling Index (SSI) continues to be a source of much debate among those in sales, leadership and digital marketing.
In this article, I provide an overview of the LinkedIn SSI Score and how you can utilize it as a tool to improve your relationship building efforts on LinkedIn.
Section Three: Relationship Building Strategies on LinkedIn
To generate more leads and prospects on LinkedIn, you need to move a person from being an unknown connection to someone who trusts you and is prepared to have an offline conversation with you.
In this article, I discuss the fundamental concepts shared by Dr. Robert Cialdini from his proven methodology, Influence: The Psychology of Persuasion.
Regardless of whether your ultimate goal is to increase visibility, generate more leads, or get more sales, these highly effective persuasion techniques can help you achieve greater success with your LinkedIn prospecting.
Did you know that some posts might actually harm your personal brand?
Remember: LinkedIn is a social platform for businesses and professionals.
It is a professional space, much the same as a business office where you have potential prospects or clients meet with you.
So, if something is not appropriate to be shared with prospects or clients face-to-face in your office, chances are, it is also inappropriate to be shared on LinkedIn.
To make it easier for you, regardless of your industry and ideal clients, I have identified four types of LinkedIn posts in the article that can hurt your personal brand and four types that will help it.
There are comfortable and natural ways to engage with prospects on LinkedIn without ever coming across as pushy or spammy.
Engaging in conversations with leads and prospects is one of the best ways to use LinkedIn for business.
Learn how to do this easily and comfortably by using social selling trigger events that provide the opportunity for natural dialogue to develop.
If you are like many people, you may be struggling to connect with those all-important “decision makers” on LinkedIn.
The good news is that LinkedIn provides an effective way to bypass gatekeepers and find and connect with your prospects directly.
In this article, I show you how to create a long-term strategy to consistently provide value and establish yourself as an authority, which will get you in front of the key decision makers on LinkedIn that you want to connect with.
Section Four: Advanced LinkedIn Ninja Tips & Tricks
Chances are, you’re missing some of the functions within LinkedIn that would help your business.
It’s entirely likely that there is many things you aren’t aware of that are preventing you from fully leveraging LinkedIn for your business.
In this article, I’m going to share some of the best-kept secrets (old and new) that include some extremely advanced LinkedIn ninja tricks.
It is important to build and maintain a healthy LinkedIn network in this extremely social day and age. But this doesn’t have to be a difficult or time-consuming task.
While there will be times when you simply don’t have the time, energy or need to actively be using LinkedIn, you don’t want to go dark and disappear. You never know when or why you might need to reach out to your professional network.
In this article I share a simple LinkedIn networking checklist, where you can easily accomplish your LinkedIn marketing in 15 minutes a day and network like a pro.
LinkedIn has many features and functions that you might not be aware of, which you can use to personalize and improve your user experience.
In this article, I share 10 little-known features and functions that you might not be aware of, which you can use to personalize and improve your user experience on LinkedIn.
With all social networks, there’s a right way and wrong way to use them for business. Understanding appropriate LinkedIn etiquette and best practices will make you more successful using the platform and less fearful of making a mistake.
If you don’t follow proper etiquette, you risk damaging your credibility, and your lead generation results will be dismal.
In this article, I share with you the top 20 LinkedIn best practices.
There’s a potential goldmine on LinkedIn, just waiting for you to tap into its ability to locate and connect with your ideal clients.
LinkedIn provides you with a pool of highly educated, motivated business people looking to overcome challenges and find ways to make themselves and their business or career more successful.
There is a very good chance that some of these people will be looking for someone who does what you do.
In this article, I show you how to use LinkedIn’s Advanced Search to find and connect with your ideal clients.
If you are like many people on LinkedIn, you might be wondering “What’s the difference between a LinkedIn company page vs. a personal profile?” and ultimately – which is better to have.
While your LinkedIn Company Page will never replace your LinkedIn personal profile in importance and the ability to generate new leads, there are several reasons why your business will benefit from having one.
In this article, I share why it is essential to have both a LinkedIn Company Page as well as a LinkedIn personal profile if you own a business or are self-employed.
Now that you know why having a LinkedIn Company Page is important for every business to have, you want to know the best way to set one up.
In this article, I show you step-by-step how to create your own LinkedIn Company Page, which makes your business look more professional and is another place for potential prospects to learn more about your company and how you can help them overcome their specific problems or challenges.
Are you familiar with the term LION (LinkedIn Open Networker) on LinkedIn?
Chances are you’ve seen the term LION in the headline of someone sending you a LinkedIn connection request.
LinkedIn is a platform of professionals, business owners, service providers, and executives. When reaching out to these people on LinkedIn, you must appear both professional and credible.
In my opinion, adding LION to your profile will not do that for you, in fact, it could make you lose credibility.
In this article, I explain what a LION is, why you want to avoid being one yourself, and why you should consider using caution when accepting connection requests from LinkedIn Open Networkers.
You must have wondered which of the LinkedIn membership levels is right for you.
If you are like most people, you are probably trying to determine if you can get by with a basic free LinkedIn membership or if there are advantages to upgrading to LinkedIn Premium Business or Sales Navigator Professional.
In this article, I have put together a breakdown of the different features and tools included in each of the LinkedIn membership levels, the cost and how they can be of benefit to you.
Section Five: Amplify Your Social Selling & LinkedIn Marketing
Would you like to generate 30 to 50+ new leads each and every month using LinkedIn?
Grab your copy of this FREE guide which shows you how to generate 30 to 50+ new high-quality leads each month using LinkedIn and dramatically increase your sales.
In this free LinkedIn training guide, I’ll show you:
- The 3 biggest mistakes to avoid with LinkedIn: Do these and you lose not only a potential sale but all your credibility too!
- LinkedIn ROI Calculator: Discover how to calculate exactly how much money you are leaving on that table by not using LinkedIn (and how much more you could be earning) with my calculation system.
- The LinkedIn leverage point: Unlock this underutilized power strategy that will fill your network with high-quality prospects. Change the game and tip the scales in your favor.
- How you stack up against your competitors on LinkedIn: Find out exactly what areas you need to improve on LinkedIn right now to start to increase your visibility and opportunities.
This guide was designed for busy B2B professionals, marketers, and salespeople who no longer want to leave money on the table by not fully leveraging LinkedIn.
Would you be interested in a free training that showed you how to turn your cold LinkedIn connections into paying clients in under 30 minutes a day?
- My subtle and highly effective rapport-building process that has been refined from years of testing and perfecting. It creates a stronger connection with your prospects, so they know, like, trust, and most importantly, BUY from you.
- How your LinkedIn sales pipeline can be prepared without adding more time to your already busy schedule. You’ll learn a proven high-ROI process that you can systematize and count on regularly, unlike mindless connection-building or fly-by-night tactics.
- A Social Selling Playbook that can help you triple your business (or more) within months of implementing. Explore this step-by-step action plan and discover precisely how to hit the sales and revenue goals you’re striving for. You won’t ever have to cold sell again, even if you’re a LinkedIn novice.
Although this one isn’t free, LinkedIn Unlocked became a #1 bestseller in seven countries and is a worth reading if you want a proven system that delivers you brand new leads, clients and sales; month after month, year after year… consistently and reliably.
Master social selling on LinkedIn by grabbing a copy of my internationally bestselling book, LinkedIn Unlocked. This book:
- is based on exclusive research with over 25,532 hours of experimenting with social media and the lost art of personal connection.
- contains 5 ultra-detailed steps, which are engineered for the greatest return on investment of both your time and your money.
- provides the skills, know-how, and techniques to dominate LinkedIn with 207 pages of solid information, so you have everything you need to transform your entire business!
- includes a free companion workbook (with all of the exercises, worksheets, and templates from the book).
Ready to finally take your sales revenue to the next level and make LinkedIn your biggest lead generator this year?
In this done-with-you program, you’ll discover how to turn LinkedIn into your biggest lead and sales generator with consistent, predictable results without ever being aggressive or sales-y.
This online program is your complete solution for creating an effective and profitable LinkedIn social selling strategy, building a steady pipeline of prospects, and amplifying your digital sales and marketing strategy.
Here’s just some of what you will discover in Cracking the LinkedIn Code 3.0:
- How to reach buyers more effectively and have a leg up on your competition by understanding the unique psychology of today’s modern buyer.
- How to quickly build your Authority and Credibility, increase Trust, and establish thought leadership.
- How to compel prospects to want to connect with you by having and displaying a powerful personal brand.
- How to build relationships the right way on LinkedIn and how to quickly transition that to a phone call.
- How to see what’s working and who’s paying attention to you and your content and find the hottest prospects using LinkedIn’s analytics.
- How to more quickly (and easily) mine your network for leads, prospects, referrals and warm introductions.
- If and when you should use Sales Navigator to more effectively grow your business.
This program is more than a how-to guide; it’s truly the art of social selling successfully.
What Additional LinkedIn Training Resources Do You Want?
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Please take a moment let us know of any additional social selling and LinkedIn training resources that you would be interested in. Just drop us a note in the comments below.