As 2012 evolves, Pinterest marketing continues to show huge promise with new stats revealing that it’s overtaken Yahoo search for referral traffic. But what does this mean for you?
The visually stimulating powers of Pinterest have given your consumers a new way to come together and network based solely on their interests. The incredibly organized and consumer lead-sharing cycle has created endless opportunity for very targeted viral impact.
They no longer need to be segmented by geographic location, place of work or even whether or not they know each other – they are now connected based on their passion, projects and interests; making Pinterest a very powerful new marketing tool.
Pinterest Marketing: The Future Is Visual
The most advantageous part of Pinterest is the ability to connect with users by becoming part of the conversation, similar to the way Twitter allows it’s participants to identify hot topics or buzz words. This social network takes that notion one step further and organizes every thought by themes and categories.
The thoughts appear on the virtual board with large images and small captions, a very visually stimulating and easy way to identify what the messaging is. Think of Pinterest as a collage of your favourite magazine content carefully crafted, labeled and pinned up by you. Now imagine that content being available for the entire web to search, segment, and share. It’s a marketer’s dream.
1. A Picture Is Worth A Thousand Words
Social media marketing has become all about the copy and capturing the right tone to appeal to a targeted audience. Challenges can arise with saying the wrong thing and offending the masse, often due to a misunderstanding in tone – one of the challenges of communicating exclusively through text.
Users can choose to share your image and give their own interpretation with a personalized caption; which therein lie’s the secret. Your picture will remain unaltered through the exponential shares, and allows your Pinterest marketing message to go viral.
2. Save Your Money, Share Your Passion
Do you remember the reason you began doing what you’re doing? Share it! Emotions are best conveyed through beautiful and thoughtful imagery. Allow your passion to be captured and shared through your Pinterest marketing strategy.
Gone are the days where your dollars are best spent on digital click-thru ads. You have the power to make an impact by doing what you love and documenting it – or finding the things you love about your business in imagery that just makes sense.
You don’t need to read a media kit to find your core demographic – chances are, they’ve made themselves incredibly easy to target based on their current pinning activity. You simply need to start following those who have identified what you are trying to sell as their key interests, and consistently sharing content that your ideal customer would love. No advertising dollars required.
3. Keep Your Friends Close And Your Enemies Closer
Sure, you may know the advertising habits of your competition and what kind of PR they received last year – but now you have an even more personal way to keep track of their activity.
You can rest assured they are doing what you are doing; following the right consumers, sharing their accomplishments, and creating as much image content as they can. Keep an eye on them.
Ensure that what you are doing is fresh, that it pushes the envelope and that your pins are always one step ahead of the curve.
The key to successful Pinterest marketing is to brand everything subtlety – the competition might even share it without realizing that it’s yours. Your competition could accidentally become your biggest endorser.
Although the saying has been beaten to death, content is still king. Post thoughtfully and post often. Be sincere and jump in to the conversation – you’ll be a Pinterest marketing expert in no time.