89 Brilliant Social Media Quotes & Insights From #SMMW14

89brilliant social media quotesIf you were in San Diego last month for Social Media Examiner’s Social Media Marketing World, you already know how incredible it was. The heaviest hitters in the social media industry were all present, sharing heaps of undiluted marketing genius as attendees soaked it in like a sponge.

The keynote speakers were electrifying and we combed through over 50,000 tweets to find the absolute best quotes from as many of them as possible. You’ll be amazed at the sheer volume of insights and quotes that come from social media giants like Mari Smith, Jay Baer, Ted Rubin, Amy Porterfield and Marcus Sheridan, aka The Sales Lion.

Each quote can be quickly and easily sent directly to your Twitter feed!

The Best Quotes From #SMMW14, Ready-To-Tweet

“Everything ultimately comes down to trust.” – @thesaleslion

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 “Where is the best place to hide a body? Page 2 of Google.” – @crestodina

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 “When you say it – it’s marketing. When they say it – its social proof.” – @crestodina

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“Do what you love in the service of people who love what you do.” – @stevefarber

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“Get rid of your testimonials page. You want to put your testimonials all over your website!” – @crestodina

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“Content that helps is superior to content that sells.” – @jaybaer

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 “58% say original written content is the most important form of content, above video, visuals and audio” – @Mike_Stelzner

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 “The average blog post reader spends 3 minutes, podcasters listen for 45 minutes.” – @Mike_Stelzner

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 “Test your #Facebook marketing by measuring: frequency, timing, content type and length!” – @marismith

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 “Power doesn’t come from CONTENT, power comes from content that MOVES.” – @markschaefer

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 “Social media policies will never be able to cure stupid.” – @nichole_kelly

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 “Text is the gateway drug to real time marketing.” – @jaybaer

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 “Brands need to move from mechanical to meaningful.” – @leeodden

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 “Either write something worth reading or do something worth writing about.” – Benjamin Franklin via @pistachio

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 “The best content spreads by itself.” – @brianclark

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“Ads in the News Feed get way better conversions than ads on the right column.” – @amyporterfield

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 “Facebook is an investment, not a free place to post your stuff.” – @amyporterfield

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 “Use landing pages instead of Facebook tab apps. That’s the future.” – @amyporterfield

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 “Smart companies realize that social media is about people, not logos.” – @jaybaer

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 “Give them what they want in your free giveaways. Teach them what they need to know in your paid offerings” – @amyporterfield

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 “Build with advocacy, follow with influence. Your employees are your biggest brand advocates.” – @jaybaer

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 “In 2012, 40 of the top companies to work for were also among the top companies in social media.” – @jaybaer

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“95% of millennials say their friends are the most credible source of product information.” – @jaybaer

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 “If your competitors start copying you then you are doing something right!” – @jaybaer

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 “True advocacy is born from culture, not technology or marketing.” – @jaybaer

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 “People check their phone an average of 110x a day.” – @jaybaer

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 “Helpful is the new viral.” – @pistachio

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 “Want more Twitter followers? Take care of the ones you have FIRST!” – @pistachio

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 “Twitter marketing in 4 words: Listen. Learn. Care. Serve.” – @pistachio

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 “Effective results come from knowing what’s in it for them. What’s your community there for and how you can nurture it?” – @pistachio

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“Ask what you can do for influencers, not what influencers can do for you – develop relationships!” – @pistachio

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 “You earn influence by giving value and attention to other people. BE USEFUL!” – @pistachio

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 “It’s not about YOU! It’s about THEM!” – @pistachio

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 “How often should you publish blog content? As often as you can be amazing.” – @brianclark

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 “Build a platform. Once it’s built you can leverage it to spin off any business.” – @brianclark

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 “Make guest authors famous & don’t worry about them leaving you & your blog/platform.” – @brianclark

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 “If you’re going to use paid advertising, use it to build an audience. An audience never goes away.” – @brianclark

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 “Brands need to start focusing on building relationships and trust instead of counting quantity.” – @leeodden

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 “Make the customer the hero of your brand’s story.” – @simonmainwaring

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 “Stop chasing the Facebook algorithm. Facebook ads work.” – @jonloomer

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 “Use Optimized CPM. You’ll reach the people that matter.” – @jonloomer #FacebookAds

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 “Facebook sales funnel starts with highly relevant fans. Stop taking shortcuts.” – @jonloomer

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 “Never build your content ship on rented land.” – @joepulizzi

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 “85% of corporate blogs have less than 5 posts.” – @joepulizzi

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 “The main reason content marketing fails is because it stops. Be consistent.” – @joepulizzi

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 “Find your sweet spot: the intersection between what you know & what your customers need to know.” – @joepulizzi

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 “The future of profit is purpose.” – @simonmainwaring

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 “Social media is not an end in itself. It’s just another tool to reach people.” – @simonmainwaring

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 “How well you tell your story determines how well your customers tell your story.” – @simonmainwaring

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 “70% of marketers plan on increasing their use of visual assets this year.” – @mike_stelzner

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 “There is no more B2B or B2C. It’s H2H – Human to Human.” – @bryankramer

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 “Businesses do not have emotion. Humans do.” – @bryankramer

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 “90% of all info transmitted to the brain is visual & this info is processed 60,000 times faster than text.” – @nealschaffer

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 “Align your visual voice with your audience and your brand identity.” – @nealschaffer

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“Research shows that social media is comprised of two components: social and media.” – @briancarter

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 “When you connect with influencers and use their content, you build your own influence as well.” – @leeodden

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 “How do you become an expert? First, claim the name. Next, spend the rest of your life proving it.” – @linkedinexpert

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 “91% of marketers use LinkedIn to distribute content and more than that have high success rate.” – @linkedinexpert


 “51% of buyers form a short list (of who they’ll buy from) BEFORE contacting any vendors.” – @tommartin

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 “The sales cycle isn’t shortening, it’s happening invisibly before you can see them or know you’ve lost that sale.” – @tommartin
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“When brands talk about themselves in real time, it’s just boring faster.” – @jaybaer

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 “Putting a photo into your LinkedIn stream increases engagement up to 90%.” – @jasonmillerca

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 “Don’t forget that SlideShare is indexed by Google. Great opportunity to appear in search results.” – @jasonmillerca
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 “Community makes people feel important, worthy and included. That’s what drives people in communities.” – @thesaleslion

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 “In communities, you cannot make yourself seem smarter or more important than everyone else.” – @thesaleslion

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 “We are in the business of listening, communicating, teaching and helping.” – @thesaleslion

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 “Whoever generates the most trust online wins.” – @thesaleslion

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 “How do you create too much content? It’s like too much sex – is there a such thing?” – @thesaleslion

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 “We don’t need more #contentmarketing, we need more relevant content.” – @jasonmillerca

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 “People are on Facebook because they want to find out what their friends are doing. Not to buy or get brand updates.” – @peterstringer

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 “1 out of every 3 professionals on the planet is on LinkedIn.” – @jasonmillerca

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 “Your role is to be an educator. Answer your customers’ questions, and they just might buy from you.” – @thesaleslion

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 “If what you are saying doesn’t add value they won’t listen to you.” – @thesaleslion


 “Where do most go to complain about a company/brand? TWITTER. Conversations are happening whether you are there or not.” – @kimgarst
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 “People love to be recognized and feel that they matter. Recognize them for engaging.” – @marismith

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 “Raise up the people beside you & quit worshipping those above you.” – @chrisbrogan

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 “People love brands that communicate with them as human beings!” – @TedRubin

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“Kids are using social media the RIGHT way. They’re using it to communicate.” – @TedRubin

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 “A brand is what you do, reputation is what people remember.” – @TedRubin

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 “Speak in your authentic voice because people have a BS Meter” – @MichaelHyatt

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 “If your message is for everybody, than your message is for nobody.” @MichaelHyatt

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 “You have to get a great headline to attract attention in your blog – it’s about the lure – not the rod.” – @MichaelHyatt

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 “Lead with a personal story. Give your audience a way to connect and show you’re a real person.” – @MichaelHyatt

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 “Relationships are like muscle tissue, the more they are engaged, the stronger and more valuable they become.” – @TedRubin

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 “When finished writing a post, go back and add bullets, sub heads, spacing; eliminate long paragraphs or sentences.” – @MichaelHyatt

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 “Your content, engagement and conversion should go in 4 phases: core, build up, promotion and follow up.” – @marismith

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 “Most effective principle: they ask, you answer.” – @thesaleslion

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 “Address the questions of your clients and prospects…or not. Someone will.” – @thesaleslion

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 “Listening is the new prospecting.” – @ducttape

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What Was Your Highlight From #SMMW14?

Did you attend #SMMW14 in San Diego? Let us know your favorite part of the event and any great quotes we might have missed in the comments below.

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