Are you puzzled when it comes to predicting future trends in marketing?
Would you feel more comfortable in creating social media strategy if you had some data to give you guidance and direction?
I am very impressed by the newest marketing & social media statistics for 2014 and how the information is becoming clearer than with previous years. Social media has been mainstream for a few years now with virtually no one (that I can find) left arguing against its proliferation.
We Are Social released a Slideshare report that presents all the key social media statistics, data and behavioral indicators for the digital marketing space. If you want to dig deep into some more detailed stats, spend 10-15 minutes checking out the slideshow presentation below, otherwise keep reading to see some of the most compelling stats I’ve come across for 2014 so far.
Digital Marketing Statistics That Will Drive 2014
What To Expect In 2014
78% of CMOs think custom content is the future of marketing
$135 billion will be spent in 2014 by marketing teams on new digital marketing collateral
Internet advertising will make up nearly 25% of the entire ad market by 2015
TRENDS IN THE MARKETING MIX
Social media marketing budgets will DOUBLE over the next 5 years
Emails with social sharing buttons increase click through rates by 158%
Nearly 50% of companies have content marketing strategies
67% of B2B content marketers consider event marketing the most effective strategy
33% of traffic from Google’s organic search results go to the 1st item listed
73% of reporters think press releases should contain images
72% of PPC marketers plan to increase PPC budget in 2014
WHAT TO CONSIDER FOR YOUR DIGITAL AUDIENCE
52% of all marketers have found a customer via Facebook in 2013
B2B companies that blog generate 67% more leads than those that don’t
43% of all marketers found a customers via LinkedIn
In 2013, 55% of marketers worldwide increased digital marketing budgets
Customer testimonials have the highest effectiveness rating for content marketing at 89%
Videos on landing pages increase conversions by 86%
65% of your audience are visual learners
Inbound marketing delivers 54% more leads than traditional outbound marketing
Visual data is processed 60,000 times faster by the brain than text
Other Incredible Social Media Statistics For 2014
73% of online adults now use a social networking site of some kind – and 71% of online adults are now Facebook users
45% of Internet users age 65 or older now use Facebook, up from 35% who did so in late 2012
42% of online adults now use multiple social networking sites
63% of Facebook users, 57% of Instagram users, and 46% of Twitter users are daily visitors of each site
21% of online adults use Pinterest, up from the 15% who did so in December 2012
22% of online adults are LinkedIn users
18% of online adults currently use Twitter, and 17% of online adults use Instagram
Almost 75% of Facebook’s 1.2 billion monthly active users access the platform through mobile, while on any given day, almost half of its users are mobile only.
Connected mobile devices already exceed laptops and PCs, while smartphone sales now outnumber those of feature phones around the world too.
What’s New In Your Social Strategy For 2014?
Let us know what you think of these social media statistics and how they are influencing changes in your 2014 strategy in the comments below.