The law of reciprocity in social media is a symbolic exchange in which the function of reciprocating by giving back is used not to benefit oneself but to recognize the other in order to be recognized. Businesses benefit enormously by building relationships through reciprocity.
Category: Social Media Marketing
How to Turn Social Media Listening into Customers
In today’s digital era, much information is available through social media listening. The data is invaluable and can be used for customer attraction, customer retention, and product development.
How to Use Facebook Search: The ins and outs
Most people of all that you can find with a Facebook search. Learn how to use Facebook search for people, pages, posts, photos, events, places, and even things you want to buy. Almost everything is just a click away!
How to Create Social Media Management Plan That Produces Results
You’ve heard the phrase ‘fail to plan, plan to fail.’ Having a social media management plan is essential to getting results from social media. The absence of one is the main reason why many businesses fail to achieve their desired goals from social media.
The A-Z Digital Marketing & Social Media Dictionary
When it comes to social media and digital marketing, new terms are popping up all the time. Here is a complete social media dictionary that also includes popular digital marketing terms.
The ROI of Social Media: Measuring What Matters
If you don’t know what the RIO of social media is for your business, you could easily be wasting a bunch of time.
5 Costly Reputation Management Mistakes
Protecting your personal and professional brand should be a top priority for you. To do so, you must avoid these dangerous reputation management mistakes. Many of these mistakes are being made without most businesses even knowing.
The Scientific Guide to a Profitable Facebook Marketing Strategy
Do you want to create a Facebook marketing strategy that yields profitable results? Here’s a scientific research-based strategy that works…
