Social Media Marketing Archives - Top Dog Social Media

Category: Social Media Marketing

How to Build a Social Media Following (It’s Not What You Think)

How to Build a Social Media Following (It’s Not What You Think) How to Build a Social Media Following (It's Not What You Think)

Much of what happens on social media is out of your control. But it doesn’t have to be when it comes to your following. In this article, I show you how to build a social media following without paying for ads or relying on algorithms to display your posts!

Activating the Law of Reciprocity in Social Media

Activating the Law of Reciprocity in Social Media Activating the Law of Reciprocity in Social Media

The law of reciprocity in social media is a symbolic exchange in which the function of reciprocating by giving back is used not to benefit oneself but to recognize the other in order to be recognized. Businesses benefit enormously by building relationships through reciprocity.

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