Almost every business, big or small, is using social media in some way to promote its brand. But most are wasting a lot of time for very little results. Learn how to increase social media productivity in this article.
Category: Social Media Marketing
Has Social Media Created a Culture of Free Consulting?
What should you do when someone asks you to pick your brain or provide free consulting? Learn how to respond to asks of freebies in this article.
You Might Be a Social Media Spammer (And Not Know It)
It is possible to be a social media spammer and not even know it. I see people who should know better doing it every day. Some, many in fact, are even marketers. Read this article to make sure you aren’t one of them.
5 Time-Saving Tools for Social Media Marketing
An endless number of social media tools are available today. In this article, I share with you five tools I can’t live without. Each one offers unique features, not available in others.
How to Build a Social Media Following (It’s Not What You Think)
Much of what happens on social media is out of your control. But it doesn’t have to be when it comes to your following. In this article, I show you how to build a social media following without paying for ads or relying on algorithms to display your posts!
Your Social Media Strategy Needs a Face
Consumer trust in businesses is at an all-time low. In fact, worldwide, two-thirds of adults say corruption is widespread in business. This is why your social media strategy needs a face. Learn how to do it right.
Activating the Law of Reciprocity in Social Media
The law of reciprocity in social media is a symbolic exchange in which the function of reciprocating by giving back is used not to benefit oneself but to recognize the other in order to be recognized. Businesses benefit enormously by building relationships through reciprocity.
How to Turn Social Media Listening into Customers
In today’s digital era, much information is available through social media listening. The data is invaluable and can be used for customer attraction, customer retention, and product development.
