Social Selling2(Rockstar) - Top Dog Social Media

The Social Selling Effect Proven. Predictable. Profitable.

What would your company look like if your sales team had a consistent, predictable, profitable sales pipeline every single month?

No more hope-and-pray sales and social selling tactics.

No more being trapped in the month-to-month, feast-or-famine sales cycle.

You can put an end to all that uncertainty and replace it with consistent, reliable sales opportunities and predictable growth and stability.

Stable growth for your company isn’t merely possible. It’s highly likely – as soon as your sales team perfects the art of social selling.

In a matter of weeks, with the right training, tools, systems and skillsets in place, your team will have a newfound ability to:

  • Research and identify your ideal prospects on LinkedIn and engage with them in an authentic way
 
    • Create highly – personalized messaging sequences that open doors to conversations with decision-makers (your team will know exactly what to say, how to say it, and when to say it so they can book sales appointments with ease and predictability)
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    • Build LinkedIn profiles that grow the personal brands of your people, cementing their expertise and making them (and your company) the go-to choice in your industry
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    • Generate a reliable flow of qualified leads on LinkedIn with consistency and predictability
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    • Deep dive into the psychology of your target market so they can identify and share hyper-relevant, authority- building content that builds trust, earns respect and increases interest in your company

    The Four Pillars of Social Selling

    The Social Selling Accelerator™ training program owes its success, popularity and ability to outperform and outlast every year’s “shiny new objects” and sales gimmicks to its rock-solid foundation: the Four Pillars of Social Selling. 

    The strategic use of the four pillars of social selling is at the heart of everything we do here at Top Dog Social Media – and what every one of our successful clients adopts to grow their business. 

    It is essential to your team’s digital sales success, and once your team masters these four social selling pillars you will see more high-quality customers, profits and growth.

    We focus on each step individually and sequentially, giving your team the opportunity to master each step before moving on to the next.

    This proven system will enable you to:

    • acquire high-quality leads and customers who know, like and trust you
    • become a widely-known and respected brand
    • establish a strong expert reputation.

    We will teach your team how to strategically utilize social selling to identify, research, connect and build relationships with your ideal prospects so they can turn cold calls into warm calls with ease and regularity.

    Pillar 1: The Right Profile

    Most sales professionals have profiles that scream “I will try to sell you something the minute you accept my connection request!” 

    This is terrible for business and all but guarantees the rejection of most of their connection requests. 

    If you want decision-makers with real buying power clicking Accept in response to your team’s connection requests, your team’s LinkedIn profiles need to impress. 

    We can show your people how to craft LinkedIn profiles that highlight your company’s expertise, establish credibility and speak to your target market’s top of mind problems. Such profiles will always make a great first impression, making it easier for your team to attract and convert leads to sales appointments.

    Pillar 2: The Right People

    Your company can offer the greatest products and services in the world, but if you don’t connect with the RIGHT people (in the right way) who actually want and need what you’re offering, your sales team will be spinning their wheels and wasting time.  

    Here, your team will learn how to identify your prospects, research them and customize their connection request messages to those prospects so that even the highest-level decision-makers will click Accept in response to the connection requests.  

    Next, the real social selling begins.

    Pillar 3: The Right Messaging

    Communication is what unlocks and builds the relationships that will grow your business and sales, but it’s easy to get it wrong. We teach you how to do it right. 

    Your team will learn a hyper-personal approach to messaging. We’ll show them how to gather important intel on prospects, then use that intel to craft messaging sequences, sending them out at the right time.   

    Creating the right messages and saying all the right things at the right time is the difference between being ignored and getting a response, leading to a phone call.

    We have one goal here for you: to book sales appointments with sales qualified leads. Our system shows you how to achieve this with ease without ever resorting to spammy, salesy language or tactics, maintaining the integrity of your company and salespeople.

    Pillar 4: The Right Content

    Content is king when it comes to proving your company’s expertise. To stay top of mind with your prospects, your sales team must be seen as authorities and trusted advisors.

    Your team will learn how to use the content your company creates and share it in a way that gets seen by as many of your prospects as possible, increasing the know, like and trust factor. 

    The content you share will be highly valuable to your target audience. It will help solve their problems, convincing them your company is the one to remove the roadblocks they face.

     

    A custom social selling strategy that improves any company or sales team - big or small - and helps them hit their targets

    Whether you have a sales team of 10, 100, 1000, or more, the principles of successful social selling remain the same. 

    Master these four pillars, and prospecting, relationship-building and conversion become systematic and effortless. 

    However, to create significant ROI through social selling, your team needs more than just broad technical training. Social selling may involve technology, but at its core, it is psychology-driven.

    Strategic training that includes highly-personalized coaching in small groups, where each person receives one-on-one feedback, will guarantee the successful implementation of your social selling program. 

    Such coaching eliminates the guesswork and any uncertainty your team may be feeling, ensuring they hit the ground running and start delivering profits as early as possible. A social selling initiative can be successful only when a sales team feels fully confident and competent in implementing it.

    The Social Selling Accelerator™ Roadmap

    Achieving social selling mastery for your sales team is a three-phase process.

    1

    SALES AND MARKETING ALIGNMENT

    A successful social selling program aligns sales with marketing. It ensures your sales team has the right content to use for prospecting. 

    At the start of our customized Social Selling Accelerator™ program, we’ll have a strategic planning session with your sales and marketing teams to ensure such alignment. 

    We will determine the best ways to use content that gets traction to aid your team in social selling, and we will determine the messaging your team will need to use to connect with and make an impact on your prospects. 

    This critical first step lays the foundation on which your sales team builds its success.

    2

    REINFORCE SOCIAL SELLING ADOPTION

    Once the social selling training and coaching program has been delivered and your team has had the chance to integrate it into its sales practices, we will follow up with your team to ensure adoption. We make sure your team has a high level of confidence and competence executing social selling to meet their sales targets.

    Measuring, monitoring and mentoring will be critical for ensuring you get a maximum ROI on the social selling program and your team meets and exceeds KPIs.

    3

    SOCIAL SELLING MINDSET, SKILLSET AND TOOLSET

    Your custom-made, comprehensive social selling training program is delivered through a series of training and coaching sessions. The training will ensure the members of your sales team can become social selling masters. Once they do, they will turn LinkedIn into your company’s lead generation engine room. 

    It’s critical your people have total clarity on how to succeed at social selling. To ensure all the knowledge and strategies are understood and implemented, we follow each training session with small group coaching sessions, where your team can receive 1:1 feedback and have all their questions answered.

    The Impact of the Social Selling Accelerator™

    When your sales team masters the strategic use of the four social selling pillars, with the right system in place, they will be able to:

    • Find your ideal prospects on LinkedIn and engage with them in an authentic way
    • Pinpoint what to say, when to say it and how to say it to open the door to conversations
    • Create a client-centric LinkedIn profile that will ensure decision-makers click Accept to their connection requests
    • Generate new leads on LinkedIn with ease and predictability
    • Identify content that delivers high value to your prospects and increases interest in your company
    • Learn how to comfortably move the conversation to a sales appointment – and to the next step in winning new business

    Cutting-edge modern sales skills… 

    A bigger, more relevant brand… 

    More customers… 

    A stronger reputation… 

    The Social Selling Accelerator™ fast-tracks and strengthens your organization, upskills your people and delivers a robust, proven sales prospecting strategy that sets you on a course of continuous growth and predictable revenue.

    How Profitable Can the Social Selling Accelerator™ Be for Your Company?

    To find out what your ROI for a customized Social Selling Accelerator™ program would be, enter your details below:

    Now, these numbers assume a 100% adoption rate. What if you had only an 80% or 50% adoption rate from your sales team?

    How’s that for an ROI?

    And that’s just from social selling! Combine that with the other methods your sales team uses to generate sales, and watch your bottom line grow… fast! 

    And don’t forget to multiply this number by the number of years you retain a customer to calculate their lifetime value to you.

    We activate modern sales methods to transform your team into a revenue-focused, lead-producing, client-converting social selling masters!

    You and I both know that running a sales team is expensive and complicated. 

    Wages, training, advertising, the length of sales cycles, the rising costs of customer acquisition, the opportunity and time cost chasing dead-end leads, and losing good leads because of poor and outdated sales techniques are common problems for many companies. 

    Not to mention the overwhelming number of misinformation and shiny new objects that promise to fix all your problems but instead burn a hole in your budget while your sales team continues to struggle to meet its targets.

     Somewhere along the way, sales became complicated. 

    We lost sight of what it really is at its core…

    …which is building meaningful relationships with people, one-on-one, and helping solve their problems. 

    That’s it! 

    If your team knows how to leverage the current technology to systemize that process, your company will end the uncertainty around lead generation and social selling for good. 

    Instead, you will enjoy the predictable and strong sales pipeline that comes from having a team of modern sellers, who instinctively know how to attract, engage and convert your top prospects month after month.

    And now, ask yourself this…

    Are you ready for your sales team to stop shouting about your products and services into the social media abyss?

    Are you ready to put an end to hope-and-pray sales and marketing tactics?

    Are you ready to turn your sales team into a well-drilled, targeted, specialized unit with a sniper’s eye for effective lead generation and social selling?

    Would you like a predictable, lucrative and constant pipeline of high-quality leads and prospects for your company?

    Our Social Selling Accelerator™ training is the best and fastest way to do it – with the highest ROI of any sales or marketing initiative you could launch.

    18

    How fast?

    Most clients see growth in revenue and sales metrics within 60 days.

    19

    How fast?

    We move quickly, and with the newly acquired skills and tools, your team will get to work immediately after the training and coaching sessions.

    20

    How fast?

    According to our clients, the increased revenue, gained from the implementation of our Social Selling Accelerator™ program, offsets your investment in just one month.

    We’d love to hear more about your business and discuss how we can help you hit your goals with a tailor-made social selling training program.

    Click the button below to book a call now.

    What Clients Say About Our Social Selling Training

    • “We were looking for a LinkedIn expert to provide on-site training to our sales team, but we got much more than that. Melonie provided up-front consultation on our company profile, and how best to express and reflect our corporate values in our posts.

      Our followers increased 20% month over month following training with Melonie.

      Equally important was Melonie’s approach to training our sales team–she invited questions of all levels and really empowered our sales team members to explore how LinkedIn would work best for their professional style.”

      Lydia Morrison

      Marketing Manager, New England Biolabs, Ipswich, Massachusetts
    • “We were looking for a LinkedIn expert to provide on-site training to our sales team, but we got much more than that. Melonie provided up-front consultation on our company profile, and how best to express and reflect our corporate values in our posts.

      Our followers increased 20% month over month following training with Melonie.

      Equally important was Melonie’s approach to training our sales team–she invited questions of all levels and really empowered our sales team members to explore how LinkedIn would work best for their professional style.”

      Lydia Morrison

      Marketing Manager, New England Biolabs, Ipswich, Massachusetts

    Questions?

    Here are the answers to the questions we are most frequently asked.

    Q: Our LinkedIn/Sales Navigator account rep has already (or offered to) provide free training with our Sales Navigator licenses. What makes your training different?
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    Q. Another business unit in our company had a social selling training we can access. Why should we invest in a new training for our business unit?
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    Q. Why choose you over another social selling training company?
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    Q. Some of our sales reps are more “old school” and reluctant to use new technology. Will this work for them?
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    Q. Will this replace cold calling?
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    Q. How much does this training cost?
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    Q. Do you offer a Train-The-Trainer program or certification for our internal corporate Social Selling Trainer?
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    Q. Do you offer consulting on content marketing?
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    Let us help you turn your sales team into social selling, revenue-producing assets!

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