Improve Your Sales Strategy with Tailored LinkedIn and Social Selling Training for Manufacturers

Our social selling training for manufacturers is strategically tailored to equip your sales team with the skills needed to effectively leverage Sales Navigator to drive sales. While the basic Sales Navigator training from LinkedIn covers functionality, our expert-led program goes much further to provide a sales strategy customized for your manufacturing business.

With our manufacturing-focused training, your team will master skills like:

Our social selling training excels due to the comprehensive expertise and global recognition of our founder, Melonie Dodaro. Not only is she acknowledged by LinkedIn as a "Top Social Selling Voice," but she is also the author of 5 best-selling books on LinkedIn. Her most recent works, "Navigating LinkedIn for Sales" and "LinkedIn Unlocked" (now in its second edition), have been instrumental in shaping LinkedIn strategies for professionals worldwide.

Melonie's vast experience includes working with governments across Europe, Canada, and the Caribbean on foreign direct investment
initiatives, helping the US Security Exchange Commission increase its LinkedIn reach by 700% in just two weeks, and lecturing at prestigious universities such as the University of Twente, University of British Columbia, and Drexel University. She is also a sought-after speaker at corporate and marketing conferences worldwide.

Our training team, proficient in 5 languages including English, German, Dutch, French, and Spanish, is equipped to deliver tailored training that resonates with a global audience. This multilingual proficiency ensures that our training is accessible and effective for diverse teams.

Melonie’s in-depth understanding of LinkedIn, content marketing, AI strategy, and sales psychology is instrumental in equipping manufacturing sales teams with advanced social selling tactics. With a track record of training over 32,000 professionals, we ensure your team is well-versed in engaging key decision-makers and leveraging technologies like AI for enhanced sales performance.

Our commitment to the manufacturing sector ensures your sales team will master modern social selling techniques, engaging buyers effectively and accelerating sales cycles for transformational business outcomes.

Our social selling training for manufacturers is designed to help sales teams understand and address the technical requirements of their buyers. Here's how:

• We teach frameworks to tailor messaging to manufacturing buyers' specific needs and pain points. This ensures the value proposition resonates
• Reps learn to share manufacturing content like case studies demonstrating solutions for complex technical challenges. This
  establishes credibility.
• Training focuses on active listening and asking questions to uncover manufacturing buyers' goals and issues. This enables alignment of solutions to their needs.
• Reps learn to leverage use cases of the technology solving similar problems for other manufacturing customers. This builds trust in the solution.
• We emphasize collaborating with engineers and technical experts to equip sales reps with accurate, up-to-date responses to
  manufacturing buyers' technical questions.

With these manufacturing-focused elements incorporated throughout, our program ensures reps can effectively communicate technical capabilities and drive successful outcomes with manufacturing buyers. Collaborating across sales and engineering teams is key.

Our manufacturing social selling training utilizes a multi-faceted approach:

• Interactive virtual sessions bring the material to life through exercises, examples and discussions tailored to the manufacturing
  industry.
• Participants receive supplementary checklists, worksheets and templates to reinforce key learnings.
• All sessions are recorded for flexibility in self-paced learning and review.
• Small-group coaching provides individualized guidance and feedback for applying concepts.

This approach ensures manufacturing sales teams are engaged and supported in mastering modern social selling techniques. The combined learning formats provide the right mix of industry-specific training, resources and coaching for sales team enablement.

With practical, manufacturing-focused content and personalized support, participants gain skills to identify ideal prospects, craft effective outreach, build authority-establishing profiles, and consistently generate leads on LinkedIn.

The multi-faceted delivery empowers manufacturing sales teams to confidently adopt social selling and achieve transformational business growth.

Absolutely, our social selling training for manufacturers is customized to address your company's specific needs and goals. Here is how we tailor the program:

• The training incorporates manufacturing industry knowledge, trends and buyer insights to equip teams with relevant strategies.
• We understand your manufacturing offerings and value proposition to align the training with positioning your solutions effectively.
• Our content can be adapted to your manufacturing target audiences, whether large enterprises or SMBs.
• We identify your unique manufacturing challenges and growth objectives to provide tailored solutions and practical strategies.
• Relevant KPIs are established to track training effectiveness and refine the program based on your manufacturing organization's
  evolving needs.

With this customized approach focused on your manufacturing business, your sales team receives social selling training and coaching that drives real impact tailored to your goals. The program produces highly relevant and tangible outcomes for your organization.

The duration of our social selling training for manufacturers is customized based on your requirements and desired depth of training. Though flexible, here are some guidelines:

• The program covers the four pillars of social selling, with each pillar receiving dedicated training and coaching.
• We recommend allowing sufficient time between sessions for implementation and skill building.
• For each pillar, we conduct a training session to introduce concepts, followed by a coaching session for reinforcement.
• As a guideline, allocating 1-2 weeks per pillar enables comprehensive understanding and application.
• The overall program duration ranges from 4-8+ weeks depending on your goals.
• Additional ongoing support like coaching and mentorship can be provided post-training if desired.

The timeline is structured around your manufacturing team's specific development needs. Our goal is to empower sales professionals with social selling expertise through comprehensive training, practical application, and individualized coaching.

The success of our social selling training for manufacturers can be measured through metrics such as:

• Increased engagement and influence on LinkedIn among manufacturing prospects
• Growth in quality manufacturing leads generated through social selling activities
• More booked appointments and sales with manufacturing decision-makers
• Improved conversion rates from leads to opportunities to closed deal
• Higher response rates to outreach messages sent by the sales team
• Overall sales performance including revenue growth, quotas achieved, and manufacturing-specific KPIs

By establishing and tracking relevant KPIs, we can assess the program's effectiveness in empowering manufacturing sales teams to build
relationships, increase pipeline, and drive sales through social selling strategies.

The key is to monitor metrics that reflect the program's impact across the entire manufacturing sales process - from initial engagement to closed deals. Improved results across these metrics indicate the success of the training in equipping teams with modern techniques tailored for the manufacturing sector.

In addition to our core social selling training program, we offer a range of services to provide ongoing support and help drive continued success for manufacturing organizations:

• Train-the-Trainer Program: We can train an internal team member to deliver social selling training to new manufacturing sales
  hires as your team grows.
• Periodic Program Updates: We will continually update the training content with the latest LinkedIn/social selling strategies,
  techniques and manufacturing industry insights.
• Additional Coaching: Our experts can provide personalized coaching to marketing, sales leaders, and other key roles to
  optimize your manufacturing sales enablement.
• Executive Branding: We offer executive branding services to establish your leaders as manufacturing industry experts and
  thought leaders on LinkedIn.
• Marketing Consulting: Our team is available for ongoing marketing consulting to ensure alignment between sales and
  marketing around social selling execution, content strategies, and account-based marketing efforts.

With this suite of services, we empower manufacturing organizations with the personalized support needed to maximize social selling results on an ongoing basis. Please let us know which services interest you, and we'll develop a plan tailored to your needs.

Yes, our social selling training is ideally suited for geographically dispersed teams, covering regions such as North America, EMEA, and APAC. We have a robust track record of delivering effective training across diverse cultural landscapes and time zones.

Our team is equipped to cater to the unique nuances of different cultures and business practices, ensuring that our training is not only language-specific but also culturally relevant. This approach guarantees that each team member, regardless of their location, receives the most impactful and contextually appropriate training.

For sales teams in Germany, we offer comprehensive training in German, with all materials and trainer-led sessions tailored to align with German business norms and buyer expectations. Similarly, for teams in the Netherlands, we conduct the training entirely in Dutch, integrating critical insights into the Dutch business environment and customizing selling strategies for Dutch prospects.

Beyond English, we also provide training in French and Spanish, supporting sales teams across major European markets, North America,
and other Spanish-speaking regions. This multilingual capability allows us to accommodate a wide array of global teams effectively.

If your organization has sales reps spread across different parts of the globe, we are more than capable of designing a program that addresses their specific linguistic and cultural needs. Our goal is to empower each sales rep with social selling skills that resonate with their particular region, enhancing their ability to engage local prospects on LinkedIn successfully.

Let us know the specific regions your sales teams are located in, and we’ll tailor a social selling training program that meets your global
requirements, delivering a seamless and effective learning experience for all participants.

Our social selling training for manufacturers delivers immense value for sales reps at every level of expertise—from beginners to advanced practitioners.

For beginners, we provide comprehensive education in core social selling strategies tailored to the manufacturing industry. This establishes a strong foundation to start effectively.
For intermediate reps already familiar with social selling, we share advanced tactics and the latest techniques to take their skills to the next  level. There are always new LinkedIn features and algorithms to stay ahead of.

Even seasoned manufacturing sales reps well-versed in social selling will gain tremendous insights from our specialized training. We incorporate cutting-edge strategies and sales psychology insights tailored for the manufacturing space.

Regardless of experience level, all manufacturing sales reps will learn actionable best practices to further develop their skills. By customizing content and delivery, we ensure reps at any stage gain relevant expertise to succeed at social selling in manufacturing.

The program equips participants with knowledge beyond fundamentals, diving deep into advanced strategies needed to engage high-profile buyers and accounts. Let us know your team’s experience so we can deliver maximum value to all reps through advanced training.

Our social selling training provides manufacturing sales reps with strategic guidance on leveraging AI tools effectively:

• We teach best practices for identifying ideal use cases for AI adoption in manufacturing sales processes. Reps learn when and
  how to incorporate AI alongside human judgment.
• Training covers using AI tools on LinkedIn to optimize manufacturing-focused profiles and showcase expertise.
• Reps learn to apply AI for personalized, relevant messaging and content that resonates with manufacturing prospects.
• We emphasize avoiding over-reliance on AI and maintaining the human touch critical for sales.
• Training incorporates leveraging AI features within Sales Navigator to identify and engage manufacturing prospects.

The goal is to provide manufacturing sales professionals with the knowledge to utilize AI as a strategic asset, while relying on human
insights and relationships to drive sales.

Let us know if any specific AI applications or Sales Navigator features should be covered to equip your manufacturing team. We aim to deliver the most relevant AI training to support your sales objectives.

The cost of our social selling training program for manufacturers depends on factors like your team size and coaching needs. However, the ROI significantly outweighs the investment.

With large deal sizes in manufacturing, acquiring one new customer through social selling can often offset the entire training cost. We've seen this play out with manufacturing clients time and again.

Rather than providing general pricing, I recommend connecting to discuss your specific requirements. We can then tailor a proposal aligned to your manufacturing team's needs and goals that delivers strong ROI.

Our priority is your team's success and growth through social selling, not just completing training. We only work with clients serious about comprehensive enablement and are committed to delivering full value, not quick fixes.

Please reach out so we can explore your specific objectives, team size, and dynamics. This allows us to provide pricing that makes sense for the customized manufacturing training and coaching needed to drive results.

We offer a customized train-the-trainer and licensing program designed specifically for fast-scaling manufacturers onboarding large sales teams.

Through our train-the-trainer model, we equip your internal corporate trainer to deliver our proven social selling curriculum to new manufacturing reps. This saves you months of developing materials in-house.

By licensing our manufacturing-focused social selling training system, you gain immediate access to comprehensive materials, methodologies and coaching frameworks tailored for the industry.

Implementing this enables your manufacturing organization to expedite sales team onboarding and rapidly enable reps to generate ROI through social selling.

Our ongoing support ensures your internal trainer can confidently deliver the program and address any questions that arise.

If you are a high-growth manufacturer needing to efficiently train incoming sales talent, our train-the-trainer and licensing model
streamlines scaling your team's social selling capabilities.

Let us know if you would like to explore our customized manufacturing training solution for rapidly expanding sales organizations. We're happy to provide more details.

Absolutely, we offer specialized consulting services to support content marketing initiatives for manufacturing organizations.

Our experts can collaborate with your marketing team to develop comprehensive LinkedIn, social selling, and thought leadership content
strategies tailored to the manufacturing industry.

We provide ongoing mentoring and support to:

• Establish your manufacturing executives as industry authorities
• Equip sales with social selling content that engages manufacturing prospects
• Optimize LinkedIn profiles and personal branding for manufacturing roles
• Implement an integrated content strategy to achieve your manufacturing business goals

With our specialized consulting, your marketing team is empowered to maximize content marketing impact across LinkedIn, social selling, and thought leadership.

Please let us know if you have any questions or want to discuss consulting
to support your manufacturing content marketing efforts.

Social selling has become a core sales strategy for leading manufacturers globally, including:

• Caterpillar, which has trained thousands of salespeople on social selling resulting in significant increases in sales productivity.
• John Deere, which leverages social selling to build relationships with customers and gain insights to tailor solutions, driving
  substantial growth in lead generation.
• Siemens Energy, which has generated millions in pipeline directly through social selling activities on LinkedIn.
• Rockwell Automation, which increased social engagement and sales appointments dramatically after implementing training.
• Schneider Electric, which achieved impressive growth in marketing generated leads from its social selling program.

Social selling has become a core sales strategy for top manufacturers globally. By leveraging social media platforms to build meaningful
connections with buyers, manufacturing leaders continue to drive impressive sales growth and productivity gains through social selling
adoption.

With our comprehensive social selling training for manufacturers, reps canstart achieving tangible results within weeks based on focused
implementation and coaching.

Manufacturing sales professionals quickly build meaningful connections and conversations with buyers after adopting the modern techniques covered in our program.

While revenue timeframes depend on sales cycles, manufacturers experience rapid improvements in pipeline quality and conversion rates from implementing our strategic social selling approach.

Rather than vague concepts, our training delivers the knowledge, skills and ongoing support for manufacturing reps to put social selling into practice. This enables accelerated results compared to surface-level training.

Our goal is to rapidly empower your manufacturing sales team to turn social selling activities into appointments, qualified opportunities, and closed deals. With focused coaching and implementation, reps gain traction within weeks.

Please let us know if you would like us to expand on the timeframe of our social selling training for your manufacturing organization.

Adapting to social selling can be a significant shift, especially for older sales professionals accustomed to traditional methods. We understand this and have tailored our training to ensure a smooth transition. Our
approach involves:

• Step-by-Step Guidance: We provide comprehensive training that gradually introduces social selling concepts, ensuring a comfortable learning pace for seasoned sales professionals.
• Practical Relevance: Our training emphasizes the practical application of social selling strategies in the manufacturing sector, making it easier for experienced sales professionals to see the relevance and benefits of these new techniques in their established routines.
• Peer Learning and Success Stories: We share insights and success stories from peers within the industry who have successfully
  integrated social selling into their processes, providing relatable examples and inspiration.
• Continuous Support and Feedback: Understanding that change takes time, we offer ongoing support and feedback to help your
  sales team fully adapt to and embrace social selling as part of their sales toolkit.

By focusing on these areas, we ensure that your seasoned sales professionals can confidently incorporate social selling into their