Improve Your Sales Strategy with Tailored LinkedIn and Social Selling Training for Manufacturers

Elevate Your Sales Pipeline with Integrated Industrial Marketing and Social Selling Mastery


Professionals Trained


Years in Business


 Languages Available


Professionals Trained


Years in Business


 Languages Available

Dear Manufacturing Sales and Marketing Leaders:

Social Selling is the Future for Driving Growth

The manufacturing industry faces major challenges with lengthy sales cycles, complex buyer journeys, and lead nurturing difficulties. As leading experts in social selling, we understand the obstacles facing manufacturing sales teams today.

Leading manufacturers have begun embracing modern sales techniques like social selling to engage with multiple buying committee members even before formal RFPs are issued. Social selling enables sales teams to use digital channels to directly connect with procurement managers, engineers, and other decision makers throughout lengthy purchase processes.

Social selling has the power to revolutionize manufacturing sales by enabling teams to build authentic relationships and trust by sharing relevant content that humanizes interactions and nurtures leads. With tailored social selling training, manufacturers can equip salespeople to progress prospects through sales cycles with materials that address pain points.

The rapid evolution of buyer behavior means now is the critical time for manufacturers to embrace social selling. With the right social selling strategies and marketing content, manufacturers can drastically shorten sales cycles while developing meaningful buyer relationships and driving rapid growth. Contact us today to equip your sales team with the social selling expertise that drives results.

The Critical Role of Content Marketing and Social Selling in Manufacturing 

Research shows the vital role of content marketing, LinkedIn, and social selling in connecting with manufacturing buyers today:

93% of B2B buyers consume online content during purchase process (Source: Demand Gen Report)

91% of manufacturing buyers use social media for purchase research (Source: GlobalSpec)

89% of manufacturers distribute content via LinkedIn (Source: CMI)

75% of manufacturing execs make decisions based on thought leadership content (Source: LinkedIn)

72% of manufacturers increased investment in thought leadership content in 2022 (Source: CMI)

58% of manufacturing marketers actively use social selling (Source: LinkedIn)

LinkedIn drives 2x more manufacturing leads than email marketing (Source: LinkedIn)

As buyers increasingly consume content online, manufacturing marketers must leverage content marketing, LinkedIn and social selling to attract and engage modern purchasers digitally.

The Multifaceted Benefits of Social Selling for Manufacturers

How Implementing a Social Selling Program Delivers Value Across Sales and Marketing

Implementing social selling delivers numerous benefits that help manufacturing brands achieve sales and marketing success:

Increased Visibility and Connections with Buyers

Social selling on LinkedIn and Sales Navigator provides access to a wide audience. Manufacturers can engage decision-makers throughout the buyer's journey to establish thought leadership.

Enhanced Brand Awareness and Credibility

Social selling enables consistent brand messaging across channels. Sharing valuable content like technical materials and behind-the-scenes insights builds brand awareness and trust.

Lead Generation and Demand Creation

Social listening and conversations create early sales opportunities. Lead nurturing through content sharing helps manufacturers generate more viable, sales-ready leads.

Competitive Differentiation and Market Leadership

Social selling training makes sales teams more proficient at digital engagement, setting manufacturers apart from competition. It also enables showcasing unique capabilities and customization.

Shortened Sales Cycles

Developing relationships with buyers via social channels before formal procurement processes accelerates deal velocity. Social selling shortens lengthy sales cycles.

Deeper Customer Insights

Social channels provide a pulse on customer pain points, needs, and sentiment. Manufacturers gain insights to refine product development and marketing positioning.

Stakeholder Alignment

Social selling facilitates consensus building among multiple decision makers and project stakeholders.

Strategic Industrial Marketing to Accelerate Social Selling Success

While social selling empowers sales teams, many manufacturing organizations struggle to build an integrated social selling strategy that leverages marketing to accelerate opportunities. Targeted marketing is essential but challenging for maximizing social selling impact.

With over a decade of experience, our team excels in guiding marketing and sales alignment to fuel high-performing social selling programs. Our extensive experience enables us to help marketing fill critical gaps, empowering sales teams to effectively utilize social channels for relationship-building that progresses prospects.

Account-Based Marketing (ABM)

ABM and social selling work seamlessly together to engage buying committees. Our strategic guidance fully optimizes ABM to identify priority prospects with the highest revenue potential. Meanwhile, social selling allows your sales team to penetrate and build relationships across all buying group stakeholders. We provide leadership in developing coordinated outreach campaigns across both ABM and social selling channels. This unified approach delivers consistent, personalized messaging that increases awareness and engagement within complex buying committees.

Demand Generation

For manufacturers with lengthy sales cycles, targeted lead nurturing is a must. Our team offers invaluable direction on mapping content to prospect buying stages. We identify the optimal content types and messaging to educate, engage, and convert prospects when promoted through social channels. This enables your sales team to share relevant content that guides buyers through their journey to become sales qualified.

Technical Content Creation

Our expertise encompasses guiding marketing to develop exceptional technical content that strongly supports sales. By pinpointing the most effective topics, formats, and angles, we create technical assets that truly resonate with engineering and technical buyers via social channels. This content positions your sales team as trusted advisors, highlighting unique capabilities, innovations, and value propositions in a relevant, educational manner.

Executive Thought Leadership

Elevating leadership visibility and influence is crucial for manufacturing brands. We optimize executive LinkedIn profiles to enhance personal brand and authority. Additionally, our guidance on executive content strategies, including ghostwritten thought leadership articles, establishes executives as industry experts. This thought leadership content sets leaders apart while conveying company perspectives. Exceptional profiles and compelling content significantly widen executive reach and influence.

These proven marketing strategies, from Account-Based Marketing to Executive Thought Leadership, work synergistically to fuel a high-impact social selling program. As leading experts, our team excels at guiding marketing and sales alignment to maximize ROI from social selling. We utilize our extensive knowledge to help marketing fill critical gaps, empowering sales teams to build meaningful relationships that progress prospects.

The time is now for manufacturers to transform sales approaches through social selling. Let us customize a strategic social selling training program that equips your sales team with the expertise needed to shorten sales cycles and accelerate growth. 

Social Selling Training for Manufacturing Sales Teams

Social selling is imperative for manufacturing sales teams aiming to drive growth in a buyer-driven market. However, off-the-shelf social selling approaches often miss the mark for manufacturing's unique needs. Our customized social selling training equips teams with manufacturing-specific strategies to:

Master LinkedIn and Sales Navigator to penetrate accounts and connect with key decision makers.

Build digital rapport and trust with procurement managers and technical buyers.

Showcase manufacturing capabilities, custom solutions, and innovations through social channels.

Generate a steady flow of qualified manufacturing leads through social selling activities.

Share relevant content that builds credibility with manufacturing prospects.

With a decade of expertise empowering manufacturing sales teams, we deliver training to upskill sales professionals on social channels, nurture relationships, and shorten sales cycles.

The Four Pillars of Social Selling for Manufacturing Sales Teams

Our social selling training is built on four key pillars tailored for manufacturing sales teams targeting a diverse set of customers:


Identify and engage decision-makers across manufacturing prospects' industries.


Build LinkedIn profiles that showcase expertise selling as a manufacturer.


Share valuable insights tailored to different manufacturing buyer personas and industries.


Share valuable insights tailored to different manufacturing buyer personas and industries.

Mastering these four pillars allows manufacturing sales reps to transform prospecting, relationship building, and driving conversions into repeatable processes. The program equips participants with knowledge beyond fundamentals, diving deep into advanced strategies needed to engage high-profile buyers and accounts. 

The Business Impact of the Social Selling Accelerator for Manufacturing

With the Social Selling Accelerator, manufacturing sales teams will achieve remarkable outcomes:

Predictable Sales Pipelines

Experience consistent manufacturing sales opportunities and reliable growth.

Increased Appointment Bookings

Create outreach that starts conversations with manufacturing decision-makers, leading to more appointments.

Reliable Lead Generation

Generate a steady flow of manufacturing leads through social selling.

Increased Trust

Share manufacturing insights that establish credibility with buyers

This program transforms manufacturing sales approaches to create new growth potential. Empower your team with the skills to achieve proven results.

Increase Sales Potential with Manufacturing Specific Social Selling

No matter your manufacturing company or team size, success requires mastering the tailored four pillars of social selling. This transforms prospecting, relationship building, and driving conversions into systematic processes.

Unlike generic training, our manufacturing-focused program takes a strategic approach to equip teams with the psychology and skills needed to excel at social selling to manufacturing buyers.

With personalized coaching in small groups, each team member gets the expertise and confidence boost required to immediately ignite growth. Our training empowers manufacturing reps to hit the ground running with the competence to implement social selling strategies that get results.

When manufacturing sales teams feel fully capable and ready to adopt social selling, it creates an environment primed for a successful initiative. This enables your sales team to turn social selling into appointments, opportunities, and deals.

The Social Selling Accelerator™ Roadmap for Manufacturing

Our manufacturing social selling training follows a comprehensive three-phase approach:


Sales & Marketing Alignment

We conduct an in-depth strategic planning session to align manufacturing sales and marketing teams. This ensures collaboration around the most effective content strategies and social selling approaches to support manufacturing sales prospecting.


Social Selling Training

Through a series of tailored training sessions, manufacturing sales teams will master the four pillars of social selling for manufacturing. We provide extensive knowledge across each pillar, equipping teams with the required skills and techniques to engage manufacturing buyers and drive conversions.


Coaching & Implementation

Manufacturing sales reps receive personalized guidance to successfully adopt social selling into their daily activities. During coaching, we address challenges, answer questions, and fine-tune their approach. We also provide the necessary tools, resources, and best practices to support implementation. This empowers teams to meet sales targets and maximize social selling program impact

With this comprehensive roadmap, manufacturing sales teams gain the expertise to identify and engage prospects, create personalized outreach, develop strong profiles, generate leads consistently, and share valuable content with manufacturing decision makers.

The Impact of the Social Selling Accelerator for Manufacturing

With our social selling training, manufacturing sales teams will achieve remarkable outcomes:

Finding Ideal Buyers

Excel at identifying and engaging manufacturing prospects on LinkedIn and Sales Navigator.

Master Sales Conversations

Open doors through personalized outreach to manufacturing decision-makers.

Strengthen LinkedIn Presence

Build compelling and professional profiles showcasing manufacturing expertise.

Predictable Lead Generation

Teams will leverage social selling to consistently generate manufacturing leads.

Create Relevant Content

Develop and share content that resonates with manufacturing buyers.

Transition to Sales Meetings

Smoothly move LinkedIn conversations into sales meetings

This enables manufacturing organizations to:

Enhance their industry reputation

Accelerate growth cycles

Acquire more manufacturing buyers

Drive more predictable revenue

By upskilling teams on modern sales skills tailored for manufacturing, our customized Social Selling Accelerator program delivers proven sales strategies that strengthen manufacturing organizations.

The Driving Force Behind the Training: Melonie Dodaro

Melonie Dodaro is world-renowned as a preeminent LinkedIn and social selling expert, having even been honored by LinkedIn as a "Top Social Selling Voice.” Originally from Canada, she now resides in the Netherlands, bringing an expansive global perspective.

Melonie is the author of five acclaimed LinkedIn books that have transformed the social selling strategies of professionals worldwide.

Melonie has shared her expertise with distinguished institutions including the University of Twente, University of British Columbia, and Drexel University. Her diverse international experience includes collaborating with governments on foreign direct investment initiatives in Canada, Europe, the Caribbean, and expanding the LinkedIn reach of the U.S. Securities and Exchange Commission by 700% in just two weeks.

With in-depth knowledge at the intersection of AI (gained from MIT), marketing, and sales and experience training over 32,000 professionals, Melonie possesses unrivaled strategic vision with digital sales and marketing. This expertise has been infused in the Social Selling Accelerator training curriculum.

Our training team provides social selling coaching in English, German, Dutch, French, and Spanish. We understand differences across cultures, business operations, localized needs, and country-specific tactics. This cultural fluency ensures our training resonates profoundly for diverse teams worldwide. Our methodology ensures our training is not just translated—it is reimagined to resonate across cultural settings.

Over a decade ago, while working with one of the first manufacturing clients, Melonie recognized the immense global impact of these companies. She witnessed firsthand how social selling could profoundly impact manufacturers driving progress across industries.

Since then, partnering with innovative manufacturers to transform their sales and marketing teams has become Melonie’s passion. Her groundbreaking social selling techniques tailored to the manufacturing sector incorporate the latest AI and sales psychology insights.

The Social Selling Accelerator provides manufacturing organizations with customized social selling training to accelerate business impact. Our tailored coaching equips sales and marketing teams with cutting-edge techniques incorporating the latest AI and sales psychology insights. We are committed to advancing manufacturing leaders as they shape the future with innovations that make the world a better place. Our social selling mastery training gives manufacturers the competitive edge needed to thrive and amplify their global influence.

LinkedIn Training for Manufacturers

Strategic LinkedIn Training for Manufacturing Industry Leaders

LinkedIn has become more than a network for manufacturers—it's an essential platform for showcasing expertise and enabling business growth. Our expert-led LinkedIn training offers a strategic entry point for manufacturing leaders who are cautiously assessing the digital sales space before fully committing to a comprehensive social selling program.

Our LinkedIn training solutions offer a measured approach for manufacturing professionals ready to integrate effective digital strategies into their traditional business model. The training is precisely adapted to meet your unique ambitions, from drawing in top-notch talent to elevating your leaders as industry innovators, or enhancing your company's presence on LinkedIn.

Equipped with hands-on strategies and insightful guidance, our training equips you to maximize the entire spectrum of LinkedIn, thereby enlarging your professional network, reinforcing your brand's authority, enhancing your sales network, and improving your overall market presence.

As we tailor our LinkedIn training to meet the diverse needs of your organization, we address specific team dynamics, ensuring that each segment of your company is proficient in leveraging LinkedIn for optimal performance and visibility.

Marketing Team: Expand Brand Authority and Visibility 

Smart Links

Utilize insights from engagement metrics to refine and elevate your marketing tactics to support sales.

Company Posts

Master the creation of LinkedIn posts that engage audiences and elevate brand authority and visibility.

LinkedIn Advertising

Acquire skills to enhance brand authority and visibility by pinpointing and engaging your perfect audience with precision-targeted LinkedIn advertisements and sponsored content.

Talent Acquisition

Excel in attracting industry-leading talent by utilizing employee spotlights, sponsored content campaigns, and showcasing an appealing work culture and compelling career opportunities.

Executive Team: Create Influential Profiles that Command Respect

Executive Profiles

Develop optimized LinkedIn profiles that reflect industry prominence by targeting summary, experience, skills, and media sections to establish thought leadership.

Thought Leadership

Design executive content strategies targeting articles and posts to position leaders as industry experts.

Engineering Team: Building Trust and Relationships with Technical Buyers

Profile Optimization

Optimize engineer profiles by highlighting innovative projects and expertise to attract and engage technical buyers.

Subject Matter Expertise

Position your engineers as leading voices on LinkedIn by sharing content that highlights deep knowledge and innovative solutions.

Sales Team: Elevating SDRs, BDRs, and Customer Success Impact

Accelerate Deal Velocity

Train teams to leverage LinkedIn sales techniques to shorten sales cycles and accelerate conversion rates.

Prospecting Excellence

Equip SDRs and BDRs to utilize social listening, filters, and advanced searches for expanded lead discovery and pipeline growth.

Elevate Customer Success

Empower Customer Success Managers to strengthen client relationships and increase retention through profile optimization and content sharing.

Sales Enablement: Data-Driven Strategies for Optimizing Sales

Optimize Sales Productivity

Analyze Sales Navigator data on lead engagement, conversions, and pipeline velocity to refine sales strategies.

Penetrate Buying Committees

Leverage Sales Navigator's advanced filters to identify and engage with influencers across buyer committees.

Specialized Training: Custom-Designed for Your Manufacturing Divisions

Custom Solutions for Business Units

Receive tailored LinkedIn training for each manufacturing division, optimized for their distinct needs and goals.

Cross-Functional Collaboration

Foster alignment across divisions with training that enhances expertise while unifying efforts company-wide for an authoritative LinkedIn presence.

Elevate Your Manufacturing Impact with Specialized LinkedIn Expertise

With over 14 years of unmatched LinkedIn expertise, we deliver training and consulting tailored specifically for manufacturing leaders. Our full spectrum of customized solutions optimize all aspects of LinkedIn to supercharge your brand awareness, generate more qualified leads, and accelerate sales.

Our master trainers stay on the cutting edge of new LinkedIn features while constantly refining tactics. We become your trusted LinkedIn advisors, working closely to achieve success. Let us optimize your LinkedIn presence and unlock its full power for your organization.

Schedule a consultation to take advantage of the full power of LinkedIn for your manufacturing brand.

Unify Your Manufacturing Sales and Marketing for Maximum Impact

In the manufacturing industry, aligning sales with marketing isn't just a strategy—it's imperative for reaching and engaging the decision-makers crucial to your success. Our approach goes beyond tactics to proactively harmonize your sales and marketing teams.

With our team of experts, you will achieve:

Integrated Strategy

A uniquely designed sales and marketing strategy for the manufacturing landscape, promoting cross-functional collaboration for a cohesive approach.

Cutting-Edge Training

Equip your sales team with advanced LinkedIn, AI, and social selling techniques tailored to penetrate accounts and engage elusive manufacturing leaders.

Strategic Content and Tactics

Expertly developed, innovative content and next-level social selling strategies finely attuned to resonate with the manufacturing community and drive demand generation.

Compelling Case Studies

Impactful manufacturing case studies demonstrating practical methods for influencing complex buying committees.

Lead your team into the future of manufacturing sales. Schedule a consultation to gain the sophisticated skills needed to dominate manufacturing sales.

FAQs: Frequently Asked Questions

Here are the answers to the questions we are most frequently asked.

Our LinkedIn/Sales Navigator account rep has already (or offered to) provide free training with our Sales Navigator licenses. What makes your training different?

Our social selling training for manufacturers is strategically tailored to equip your sales team with the skills needed to effectively leverage Sales Navigator to drive sales. While the basic Sales Navigator training from LinkedIn covers functionality, our expert-led program goes much further to provide a sales strategy customized for your manufacturing business.

With our manufacturing-focused training, your team will master skills like:

  • Optimizing LinkedIn profiles to highlight manufacturing expertise, establishing credibility with corporate buyers.
  • Personalizing outreach to manufacturing prospects in a way that elicits responses and connections.
  • Identifying and creating manufacturing content on LinkedIn that attracts and engages decision-makers.
  • Using AI strategically to enhance manufacturing sales efforts, while avoiding overreliance on technology.

Rather than taking a one-size-fits-all approach, our training is tailored to the specific needs of your manufacturing sales team and business. This customization is critical for success on LinkedIn when it comes to profiles, messaging, content creation, and leveraging technology like AI.

While LinkedIn provides sufficient technical training, our program delivers the manufacturing sales strategy expertise required for your team to adopt social selling confidently. This drives greater results for your manufacturing business in terms of lead generation, sales pipeline growth, and revenue.

Why should we choose you for our LinkedIn or social selling training?

Our social selling training excels due to the comprehensive expertise and global recognition of our founder, Melonie Dodaro. Not only is she acknowledged by LinkedIn as a "Top Social Selling Voice," but she is also the author of 5 best-selling books on LinkedIn. Her most recent works, "Navigating LinkedIn for Sales" and "LinkedIn Unlocked" (now in its second edition), have been instrumental in shaping LinkedIn strategies for professionals worldwide.

Melonie's vast experience includes working with governments across Europe, Canada, and the Caribbean on foreign direct investment
initiatives, helping the US Security Exchange Commission increase its LinkedIn reach by 700% in just two weeks, and lecturing at prestigious universities such as the University of Twente, University of British Columbia, and Drexel University. She is also a sought-after speaker at corporate and marketing conferences worldwide.

Our training team, proficient in 5 languages including English, German, Dutch, French, and Spanish, is equipped to deliver tailored training that resonates with a global audience. This multilingual proficiency ensures that our training is accessible and effective for diverse teams.

Melonie’s in-depth understanding of LinkedIn, content marketing, AI strategy, and sales psychology is instrumental in equipping manufacturing sales teams with advanced social selling tactics. With a track record of training over 32,000 professionals, we ensure your team is well-versed in engaging key decision-makers and leveraging technologies like AI for enhanced sales performance.

Our commitment to the manufacturing sector ensures your sales team will master modern social selling techniques, engaging buyers effectively and accelerating sales cycles for transformational business outcomes.

How can the social selling training program help our sales team effectively understand and address the technical requirements of our buyers?

Our social selling training for manufacturers is designed to help sales teams understand and address the technical requirements of their buyers. Here's how:

  • We teach frameworks to tailor messaging to manufacturing buyers' specific needs and pain points. This ensures the value proposition resonates
  • Reps learn to share manufacturing content like case studies demonstrating solutions for complex technical challenges. This
    establishes credibility.
  • Training focuses on active listening and asking questions to uncover manufacturing buyers' goals and issues. This enables alignment of solutions to their needs.
  • Reps learn to leverage use cases of the technology solving similar problems for other manufacturing customers. This builds trust in the solution.
  • We emphasize collaborating with engineers and technical experts to equip sales reps with accurate, up-to-date responses to
    manufacturing buyers' technical questions.

With these manufacturing-focused elements incorporated throughout, our program ensures reps can effectively communicate technical capabilities and drive successful outcomes with manufacturing buyers. Collaborating across sales and engineering teams is key.

How is the training delivered in our social selling program for manufacturers?

Our manufacturing social selling training utilizes a multi-faceted approach:

  • Interactive virtual sessions bring the material to life through exercises, examples and discussions tailored to the manufacturing
  • Participants receive supplementary checklists, worksheets and templates to reinforce key learnings.
  • All sessions are recorded for flexibility in self-paced learning and review.
  • Small-group coaching provides individualized guidance and feedback for applying concepts.

This approach ensures manufacturing sales teams are engaged and supported in mastering modern social selling techniques. The combined learning formats provide the right mix of industry-specific training, resources and coaching for sales team enablement.

With practical, manufacturing-focused content and personalized support, participants gain skills to identify ideal prospects, craft effective outreach, build authority-establishing profiles, and consistently generate leads on LinkedIn.

The multi-faceted delivery empowers manufacturing sales teams to confidently adopt social selling and achieve transformational business growth.

Will the training content be customized to our company and sales team needs?

Absolutely, our social selling training for manufacturers is customized to address your company's specific needs and goals. Here is how we tailor the program:

  • The training incorporates manufacturing industry knowledge, trends and buyer insights to equip teams with relevant strategies.
  • We understand your manufacturing offerings and value proposition to align the training with positioning your solutions effectively.
  • Our content can be adapted to your manufacturing target audiences, whether large enterprises or SMBs.
  • We identify your unique manufacturing challenges and growth objectives to provide tailored solutions and practical strategies.
  • Relevant KPIs are established to track training effectiveness and refine the program based on your manufacturing organization's
    evolving needs.

With this customized approach focused on your manufacturing business, your sales team receives social selling training and coaching that drives real impact tailored to your goals. The program produces highly relevant and tangible outcomes for your organization.

What is the duration of the Social Selling Accelerator™ program?

The duration of our social selling training for manufacturers is customized based on your requirements and desired depth of training. Though flexible, here are some guidelines:

  • The program covers the four pillars of social selling, with each pillar receiving dedicated training and coaching.
  • We recommend allowing sufficient time between sessions for implementation and skill building.
  • For each pillar, we conduct a training session to introduce concepts, followed by a coaching session for reinforcement.
  • As a guideline, allocating 1-2 weeks per pillar enables comprehensive understanding and application.
  • The overall program duration ranges from 4-8+ weeks depending on your goals.
  • Additional ongoing support like coaching and mentorship can be provided post-training if desired.

The timeline is structured around your manufacturing team's specific development needs. Our goal is to empower sales professionals with social selling expertise through comprehensive training, practical application, and individualized coaching.

How will the success of the Social Selling Accelerator program be measured?

The success of our social selling training for manufacturers can be measured through metrics such as:

  • Increased engagement and influence on LinkedIn among manufacturing prospects
  • Growth in quality manufacturing leads generated through social selling activities
  • More booked appointments and sales with manufacturing decision-makers
  • Improved conversion rates from leads to opportunities to closed deal
  • Higher response rates to outreach messages sent by the sales team
  • Overall sales performance including revenue growth, quotas achieved, and manufacturing-specific KPIs

By establishing and tracking relevant KPIs, we can assess the program's effectiveness in empowering manufacturing sales teams to build
relationships, increase pipeline, and drive sales through social selling strategies.

The key is to monitor metrics that reflect the program's impact across the entire manufacturing sales process - from initial engagement to closed deals. Improved results across these metrics indicate the success of the training in equipping teams with modern techniques tailored for the manufacturing sector.

Are there ongoing support and resources available after the program completion?

In addition to our core social selling training program, we offer a range of services to provide ongoing support and help drive continued success for manufacturing organizations:

  • Train-the-Trainer Program: We can train an internal team member to deliver social selling training to new manufacturing sales
    hires as your team grows.
  • Periodic Program Updates: We will continually update the training content with the latest LinkedIn/social selling strategies,
    techniques and manufacturing industry insights.
  • Additional Coaching: Our experts can provide personalized coaching to marketing, sales leaders, and other key roles to
    optimize your manufacturing sales enablement.
  • Executive Branding: We offer executive branding services to establish your leaders as manufacturing industry experts and
    thought leaders on LinkedIn.
  • Marketing Consulting: Our team is available for ongoing marketing consulting to ensure alignment between sales and
    marketing around social selling execution, content strategies, and account-based marketing efforts.

With this suite of services, we empower manufacturing organizations with the personalized support needed to maximize social selling results on an ongoing basis. Please let us know which services interest you, and we'll develop a plan tailored to your needs.

Can the training be delivered to geographically dispersed sales teams and could it be offered in multiple languages?

Yes, our social selling training is ideally suited for geographically dispersed teams, covering regions such as North America, EMEA, and APAC. We have a robust track record of delivering effective training across diverse cultural landscapes and time zones.

Our team is equipped to cater to the unique nuances of different cultures and business practices, ensuring that our training is not only language-specific but also culturally relevant. This approach guarantees that each team member, regardless of their location, receives the most impactful and contextually appropriate training.

For sales teams in Germany, we offer comprehensive training in German, with all materials and trainer-led sessions tailored to align with German business norms and buyer expectations. Similarly, for teams in the Netherlands, we conduct the training entirely in Dutch, integrating critical insights into the Dutch business environment and customizing selling strategies for Dutch prospects.

Beyond English, we also provide training in French and Spanish, supporting sales teams across major European markets, North America,
and other Spanish-speaking regions. This multilingual capability allows us to accommodate a wide array of global teams effectively.

If your organization has sales reps spread across different parts of the globe, we are more than capable of designing a program that addresses their specific linguistic and cultural needs. Our goal is to empower each sales rep with social selling skills that resonate with their particular region, enhancing their ability to engage local prospects on LinkedIn successfully.

Let us know the specific regions your sales teams are located in, and we’ll tailor a social selling training program that meets your global
requirements, delivering a seamless and effective learning experience for all participants.

Can the training be customized for different levels of social selling experience within the sales team?

Our social selling training for manufacturers delivers immense value for sales reps at every level of expertise—from beginners to advanced practitioners.

For beginners, we provide comprehensive education in core social selling strategies tailored to the manufacturing industry. This establishes a strong foundation to start effectively.
For intermediate reps already familiar with social selling, we share advanced tactics and the latest techniques to take their skills to the next  level. There are always new LinkedIn features and algorithms to stay ahead of.

Even seasoned manufacturing sales reps well-versed in social selling will gain tremendous insights from our specialized training. We incorporate cutting-edge strategies and sales psychology insights tailored for the manufacturing space.

Regardless of experience level, all manufacturing sales reps will learn actionable best practices to further develop their skills. By customizing content and delivery, we ensure reps at any stage gain relevant expertise to succeed at social selling in manufacturing.

The program equips participants with knowledge beyond fundamentals, diving deep into advanced strategies needed to engage high-profile buyers and accounts. Let us know your team’s experience so we can deliver maximum value to all reps through advanced training.

Can you provide more details about the AI training included in the Social Selling Accelerator™ program?

Our social selling training provides manufacturing sales reps with strategic guidance on leveraging AI tools effectively:

  • We teach best practices for identifying ideal use cases for AI adoption in manufacturing sales processes. Reps learn when and
    how to incorporate AI alongside human judgment.
  • Training covers using AI tools on LinkedIn to optimize manufacturing-focused profiles and showcase expertise.
  • Reps learn to apply AI for personalized, relevant messaging and content that resonates with manufacturing prospects.
  • We emphasize avoiding over-reliance on AI and maintaining the human touch critical for sales.
  • Training incorporates leveraging AI features within Sales Navigator to identify and engage manufacturing prospects.

The goal is to provide manufacturing sales professionals with the knowledge to utilize AI as a strategic asset, while relying on human
insights and relationships to drive sales.

Let us know if any specific AI applications or Sales Navigator features should be covered to equip your manufacturing team. We aim to deliver the most relevant AI training to support your sales objectives.

How much does social selling training cost?

The cost of our social selling training program for manufacturers depends on factors like your team size and coaching needs. However, the ROI significantly outweighs the investment.

With large deal sizes in manufacturing, acquiring one new customer through social selling can often offset the entire training cost. We've seen this play out with manufacturing clients time and again.

Rather than providing general pricing, I recommend connecting to discuss your specific requirements. We can then tailor a proposal aligned to your manufacturing team's needs and goals that delivers strong ROI.

Our priority is your team's success and growth through social selling, not just completing training. We only work with clients serious about comprehensive enablement and are committed to delivering full value, not quick fixes.

Please reach out so we can explore your specific objectives, team size, and dynamics. This allows us to provide pricing that makes sense for the customized manufacturing training and coaching needed to drive results.

Do you offer a train-the-trainer program or licensing option for manufacturing companies onboarding a large number of new sales professionals?

We offer a customized train-the-trainer and licensing program designed specifically for fast-scaling manufacturers onboarding large sales teams.

Through our train-the-trainer model, we equip your internal corporate trainer to deliver our proven social selling curriculum to new manufacturing reps. This saves you months of developing materials in-house.

By licensing our manufacturing-focused social selling training system, you gain immediate access to comprehensive materials, methodologies and coaching frameworks tailored for the industry.

Implementing this enables your manufacturing organization to expedite sales team onboarding and rapidly enable reps to generate ROI through social selling.

Our ongoing support ensures your internal trainer can confidently deliver the program and address any questions that arise.

If you are a high-growth manufacturer needing to efficiently train incoming sales talent, our train-the-trainer and licensing model
streamlines scaling your team's social selling capabilities.

Let us know if you would like to explore our customized manufacturing training solution for rapidly expanding sales organizations. We're happy to provide more details.

Do you provide specialized consulting services for content marketing to support our marketing
department's initiatives?

Absolutely, we offer specialized consulting services to support content marketing initiatives for manufacturing organizations.

Our experts can collaborate with your marketing team to develop comprehensive LinkedIn, social selling, and thought leadership content
strategies tailored to the manufacturing industry.

We provide ongoing mentoring and support to:

  • Establish your manufacturing executives as industry authorities
  • Equip sales with social selling content that engages manufacturing prospects
  • Optimize LinkedIn profiles and personal branding for manufacturing roles
  • Implement an integrated content strategy to achieve your manufacturing business goals

With our specialized consulting, your marketing team is empowered to maximize content marketing impact across LinkedIn, social selling, and thought leadership.

Please let us know if you have any questions or want to discuss consulting
to support your manufacturing content marketing efforts.

Can you provide examples of successful social selling strategies implemented by industrial manufacturers?

Social selling has become a core sales strategy for leading manufacturers globally, including:

  • Caterpillar, which has trained thousands of salespeople on social selling resulting in significant increases in sales productivity.
  • John Deere, which leverages social selling to build relationships with customers and gain insights to tailor solutions, driving
    substantial growth in lead generation.
  • Siemens Energy, which has generated millions in pipeline directly through social selling activities on LinkedIn.
  • Rockwell Automation, which increased social engagement and sales appointments dramatically after implementing training.
  • Schneider Electric, which achieved impressive growth in marketing generated leads from its social selling program.

Social selling has become a core sales strategy for top manufacturers globally. By leveraging social media platforms to build meaningful
connections with buyers, manufacturing leaders continue to drive impressive sales growth and productivity gains through social selling

How quickly can sales professionals expect to see tangible results after receiving your social selling training?

With our comprehensive social selling training for manufacturers, reps canstart achieving tangible results within weeks based on focused
implementation and coaching.

Manufacturing sales professionals quickly build meaningful connections and conversations with buyers after adopting the modern techniques covered in our program.

While revenue timeframes depend on sales cycles, manufacturers experience rapid improvements in pipeline quality and conversion rates from implementing our strategic social selling approach.

Rather than vague concepts, our training delivers the knowledge, skills and ongoing support for manufacturing reps to put social selling into practice. This enables accelerated results compared to surface-level training.

Our goal is to rapidly empower your manufacturing sales team to turn social selling activities into appointments, qualified opportunities, and closed deals. With focused coaching and implementation, reps gain traction within weeks.

Please let us know if you would like us to expand on the timeframe of our social selling training for your manufacturing organization.

How do we support long-standing sales professionals in adopting social selling within their manufacturing sales process?

Adapting to social selling can be a significant shift, especially for older sales professionals accustomed to traditional methods. We understand this and have tailored our training to ensure a smooth transition. Our
approach involves:

  • Step-by-Step Guidance: We provide comprehensive training that gradually introduces social selling concepts, ensuring a comfortable learning pace for seasoned sales professionals.
  • Practical Relevance: Our training emphasizes the practical application of social selling strategies in the manufacturing sector, making it easier for experienced sales professionals to see the relevance and benefits of these new techniques in their established routines.
  • Peer Learning and Success Stories: We share insights and success stories from peers within the industry who have successfully
    integrated social selling into their processes, providing relatable examples and inspiration.
  • Continuous Support and Feedback: Understanding that change takes time, we offer ongoing support and feedback to help your
    sales team fully adapt to and embrace social selling as part of their sales toolkit.

By focusing on these areas, we ensure that your seasoned sales professionals can confidently incorporate social selling into their

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