Your LinkedIn profile does not need to be boring!
I get it – LinkedIn is a place where people go to talk business. It’s important, but it’s not fun in the purest sense of the word.
And it’s all done with a very serious, corporate tone.
In fairness, this is why LinkedIn is successful. That’s because, for the most part, people stick to talking about, and doing, business on the platform. Great things happen on LinkedIn because of its very nature.
That said, it can get a little dry sometimes.
And everyone’s headshots and profiles can start blending with one another after a while.
But what if you could transform your LinkedIn profile into an interesting, engaging and interactive showcase of your skills? Imagine turning your profile into a compelling multimedia landing page that shines a light on your expertise and emphasizes your services.
To find out how to transform your profile into a client-attracting landing page, read this article.
You’ll stand out from your competitors, and your potential clients will take notice of you because NO ONE is doing this!
Without further ado, here’s my guide – using my own LinkedIn profile as a template – to transforming your profile into a client-attracting landing page…
Your Contact Info section
Instead of just adding one website to your contact info section, why not take advantage of the opportunity to add three? It’s also important that you customize them so they don’t display as Company websites. You may have only one website, but you could add several URLs, pointing people to services pages.
In my example below, I have included the home page of my website, a link to a free webinar I am offering and a link to my book LinkedIn Unlocked.
The About section
In your About section, after you highlight your expertise, speak directly to your specific ideal clients and the problems you solve for them.
From a visual standpoint, your About section needs to be easy on the eye and simple to read.
Avoid using long paragraphs. Notice magazines, newspapers and websites are easy to read because they use short paragraphs: only a sentence or two long. It makes it easy for the reader to read quickly, stay engaged and move down the page.
Anything you can do to break up the text is great. Think bullet points and even some (professional-looking and safe) emojis to add a little color and character to your About section.
Your Featured section
The Featured section on LinkedIn can be VERY powerful if you set it up correctly.
The Featured section gives you an attractive, prominent shop window to showcase your most important features, services, or news about your business.
Notice I lead with two incredibly valuable free resources highly useful to people. And I also shine the spotlight on my core service: LinkedIn lead generation.
This information reinforces my expertise in the eyes of my audience as well as builds the critical “know, like and trust” factor with them.
Consider adding a similar type of information to your own Featured section.
This is the perfect spot for a lead magnet, a really important and highly-relevant piece of cornerstone content, or an article or video about you or your business.
You can fill it with anything you want, but remember – less is more.
I recommend showcasing just two of your most valuable services/pieces of content in the Featured section.
Choosing only two will:
- make your most valuable areas of expertise apparent to your audience
- ensure the images won’t get cut off
- eliminate the need for scrolling.
Your Experience section
I bet you never realized you could turn your Experience section from a plain slab of text into a source of interesting downloadable content that can help solve your audience’s problems and position you as a helpful guide and expert.
Notice in the screenshots, I’ve added valuable content to various parts of the Experience section and created multiple positions to highlight my different services.
It’s a smart move because not only am I telling people about my expertise and experience, but I am also providing additional content resources in the form of videos and PDFs. The profile visitors can watch those there or download the PDFs and refer to them later, further keeping me top of mind.
The example below is from the “Speaking” portion of my Experience section. Notice that I’ve used short paragraphs, utilized graphic elements/emojis/bullet points to break up the text for easier reading, and added a video.
All of this adds up to an attention-grabbing, value-packed profile that shows me in a positive, authoritative light to my audience.
Use multimedia to spice up your profile and give people more information about you and ways you can help them. And be sure to include calls to action so your prospects know how to get more information about your services.
For example, on the last page of the PDFs, I tell my readers where to go to find out more about my services. When I use videos, I include a website URL in the description to direct the viewers to that particular service.
Calls to action are essential if you want to transform your LinkedIn profile into a landing page that attracts more clients for your business.
Additional Reading: 5 Crucial Steps to Mastering LinkedIn Lead Generation
Whether you’re in the real world or online, there’s nothing more powerful than good, old-fashioned word of mouth to convince people you are the expert to be trusted to solve their problems.
If your potential clients like what they read, your Recommendations section has the potential to pre-sell them for you and make them want to work with you.
Are you actively asking current and past clients for recommendations? If not, you need to start now! These days, people research B2B people, products and services the same way they do when they look at TripAdvisor before booking a restaurant or hotel.
What most LinkedIn profiles look like (and what you want to avoid)
Now that you know what an engaging, interactive and informative profile looks like, here’s an example of a static profile:
This very static profile fails to compel, inform or help viewers because of several glaring omissions.
Notice that the About section is super short and doesn’t put the target audience at the center of the content. The Experience section has a similar issue. It has no depth or detail and no extra “goodies,” such as PDFs or videos, that would cement this person as the ideal solution to their prospects’ problems.
This LinkedIn user also hasn’t enabled their Featured section, which is an enormous missed opportunity. Without it, how can they highlight their services, expertise or lead magnets that will help their target market reach their goals faster?
Another missed opportunity is ZERO recommendations, which means no one is vouching for them or singing their praises.
A blank space where recommendations should be is a massive turn-off to anyone researching you. Thankfully, you have the power to fix it by simply asking people who know, like and trust you for recommendations.
Your stronger, more engaging LinkedIn profile “Landing Page”
By now, you should see that making just a few small adjustments to your profile can make researching you a memorable, engaging, informative and helpful experience for your target market. With a few tweaks, you can create a profile that builds the know, like and trust factor and puts you in a position to make new connections, build relationships and find more clients.
By putting in the effort, you’ll stand apart from the vast majority of LinkedIn users, whose profiles remain static and boring.
This is your chance to really stand out!
Transforming your LinkedIn profile will allow you to:
- Grow your personal brand, highlight your expertise and shine in your niche
- Increase your authority and credibility online and build trust faster
- Stand out from your competitors and grow your market share
- Create the ultimate first impression on LinkedIn (and elsewhere online) and effortlessly showcase to your ideal clients you have the right solution to their problem(s)
If you don’t think your current LinkedIn profile delivers that, and you don’t enjoy writing about yourself, you are welcome to check out our LinkedIn Profile Transformation Service.