There is no secret that I’m a big fan of Twitter for business use. Don’t get me wrong, the little blue bird and me have had our wrestles in the past but like any great relationship, it’s got its ups and downs.
Here are some of the problems people have:
- Getting real, interested followers
- Maximizing exposure for tweets (it’s noisy on Twitter!)
- It’s easy to feel like you are getting nowhere and just wasting time
There is one thing I find most people have in common that have these issues: they aren’t taking advantage of Twitter lists.
Twitter lists are my not-so-secret weapons – I use them to keep track of anything that is highly relevant or important to me. More specifically:
- People who share my content
- News sources in my industry
- Experts in my industry
- Strategic partners
If you are using Twitter for business you absolutely need to be keeping track of the people who support you by sharing your content and talking about you online. Twitter makes this painfully easy with lists. When someone shares your blog, put them in a list and make a point of visiting that list once a day to share a few great posts from people and comment on their content.
The second you comment and retweet their post you will get back on their radar. Considering the fact they have shared your posts in the past, the odds are in your favor that they will share again in the future – especially if you are reciprocating. Remember the Law of Reciprocity?
In case you aren’t familiar with it, watch this video from Zach Davis at The Good Badger discussing the powerful psychological effects of reciprocity.
A Personal Experiment
Since I started using Twitter lists to keep track of my supporters, I have been regularly going in there to share great posts I see while mentioning the poster so they get notified of my share. Every time I do this my retweets at least DOUBLE within a few days.
There are approximately 700 people between the two lists and I spend roughly 10 minutes every few days going through them and putting the best content into Buffer to tweet them. Within 48 hours my retweets generally double, if not triple or more.
The process is ridiculously simple:
- Someone retweets you
- Put them into list (I call it “Tweeps That RT”)
- Go into the list(s) 3 times a week and share at least 5 great posts and tag user using “via @username”
Leaving A Little Extra Finesse
If you really want to leave an impression with someone and dramatically increase your odds of them retweeting your content at some point, put a personal message with your retweet.
Try to write something that shows you actually read their post and add some credibility to their content by enticing other people to read it as well. You can give people something that’s extremely valuable that they can never give themselves: third-party credibility.
Giving that little something extra to help someone else succeed in reaching their goals online (ie. reaching a larger audience) will help them to grow their following and business and enable you to build a new relationship with that person.
If you are using Twitter for business what are some of the ways you’ve found that inspire many retweets from your followers? Let us know in the comments below.