Today, there can be no denying that every business should be including graphics and images as part of their social media strategy. Images are not only better able to grab the attention of your community but they get more shares and engagement as well.
But what if you lack the skills of a graphic designer or the budget to hire one?
There has been a recent surge in new software tools and apps to help businesses overcome this challenge. In this article I am going to show you how anyone (regardless of design ability) can create professional looking graphics using the mobile app Adobe Spark.
A free & paid app, Adobe Spark does require you to create an account or login with your Facebook or Adobe ID.
I am going to show you how to remix existing sample graphics from Adobe Spark for your own needs as well as create your own social media graphics using this app that are perfectly sized for whatever social media platform you are posting on.
Creating Social Media Graphics With Adobe Spark
Remixing An Existing Adobe Spark Graphic
Choosing to remix one of Adobe Spark’s existing graphics is a great place to start if you are either a beginner or need to whip up a graphic in a hurry.
To begin, open the app on your mobile device. It will open automatically to the remix area. You will see a variety of pre-made graphics to choose from, separated into different categories including:
- Exclusive (available if you tweet about Adobe Spark)
Tap the graphic you wish to remix. Then hit the green Remix button at the bottom to continue or “X” to go back.
This will open up the image editor. The first thing you want to do is choose the appropriate size for your graphic, depending where you want to use it (i.e. Instagram, Facebook, Twitter, LinkedIn, blog, etc.)
Tap the image resize icon at the top of the screen (two overlapping rectangles).
Adobe Spark makes resizing your graphics extremely easy. You don’t have to remember the actual pixel size of graphics for each platform. The app does this for you. Simply scroll through the sizes, till you find the right one. Tap the size you want and hit the checkmark at the bottom of the screen.
Tap and drag on the image to re-center it as appropriate for your new size.
Next you will want to edit the text. Double tap on the text. This will open a new text options menu.
Start by changing the existing text to the text you wish to add. To do this, tap the paper and pencil option located at the bottom of the screen. This will open the text editor.
Now type in the text you wish to use. When you are finished, tap Done.
Now you will want to modify the location and the size of the text. Do this by dragging the text to where you want it, with your finger. You can resize it by tapping and dragging one of the green corner dots until you get the desired effect.
I will go into detail on how to use the additional editing options further below.
Once you are done making changes and have finished the graphic, hit the share button in the top right corner.
This will open different sharing options on your mobile device. You can save the image to your device or share it directly on the social media platform you created it for.
The finished product.
Creating A New Adobe Spark Graphic
Once you are familiar with the basic functions of Adobe Post, you will want to create your own social media graphics.
On the load screen, hit the “+” in the green box at the bottom of the screen. A new popup screen will appear. In this popup screen you can choose from where you want to select the image you will use for the graphic. You can grab images from:
- Your Photo Library
- Take a picture with your Camera
- Search Free Photos
- Lightroom (an Adobe program)
- Creative Could (an Adobe subscription)
Simply tap the option you wish to choose and then select or take the image.
Once you have chosen your image, the first thing you will want to do is select the correct graphic size. Tap the size and then click continue.
Next you will add text to the graphic. Double tap the text to open up the text editing options.
Click the paper and pencil at the bottom of the screen and type your text in. When you have finished, click Done in the top right corner.
Now that you have added your text, resize and move that text around the screen until you have achieved the approximate size and location you want it in. You can further edit the text by using the other text editing features that include:
Select the correct font for your image by tapping the Font option. Here you can select from many different font types which are organized by themes such as:
If you decide the font does not suit the graphic, you can always come back later and change it.
Adobe Spark makes it easy for you to choose what colors would best compliment your image by offering suggestions from colors selected right from within the image.
Touch Color and choose from a single main color or a complementary color pair.
Keep in mind that you may want to modify the image colors several times as you continue through this process.
This is done with the Shapes feature. In this area you can add a colored block (or other shape) behind the text, add a 3D element to the text or add other decorations to make it stand out.
Further tweak the text with the Opacity feature to really make the text pop.
Tap the Spacing option to see the different types of spacing you can use. If you keep tapping it, it will take you back to your original spacing choice.
You can do the same thing with the Align option. Tap Align until you find the alignment you prefer. If you keep tapping it will take you back to your original choice.
If you wish to add more text to the graphic, hit the A+ located at the top of the screen. This will open a new editor to add text. Enter your text and click Done.
Now you will want to modify the look and size of this new text using the same text editing options you did for the first, until you achieve the desired look.
To remove the #AdobePost watermark from an image, just tap the watermark. This will bring up a screen that says you must share Adobe Post to remove the watermark. Tap the Share to Remove at the bottom of the screen.
Share Adobe Spark with friends, family and coworkers that you think might be interested and hit send.
Once you have sent the message, the watermark will be removed from your image.
Continue to tweak the social media graphic until you are satisfied. Finally save or share the image you have created.
Advanced Adobe Spark Editing Options
Adobe Post also provides three other design features to help you quickly and easily create the social media graphic you need.
The first additional tool is the Design feature. With a single tap, this feature can add a new look to the image or graphic of your choice by changing the photo filter, layout and text options to give it a completely new look.
Once in the design feature, scroll through the various design examples until you find one with the look and feel you want. Tap the design and it will add that filter, layout and text options to your graphic.
A quick and easy way to experiment with different color palettes for the text in your social media graphics is to visit the Palette feature in Adobe Post.
When you find a color pallet you want to try, simply give it a tap.
Here you can not only change the entire palette with a tap, but you can also change how that palette is being used within the graphic. Keep tapping the same palette until you find the arrangement of the colors that you prefer.
The final tool is the Photo feature. With this tool you are able to add or remove photo filters, which is a great way to change the feel of an image.
Tap the filter you wish to see or hit None to remove all filters from the image.
The My Posts section of Adobe Spark is where you will find all of the graphics you have created thus far.
To get to this area, tap on My Posts located in the bottom right corner of the screen. (Alternately you can get there while in the middle of modifying a graphic by tapping < My Posts found in the top left corner.)
Scroll though the list of graphics and tap on the one you wish to select.
This will open a up screen where you can choose to:
Tap the action you would like to take on the graphic.
It is important to note that if you delete a graphic, it can not be undone or restored.
If you are regularly posting on social media for your business and not adding images, you are losing out on a huge opportunity to get more engagement and shares from your community. Using Adobe Spark is a quick and easy way for you to create social media graphics for your posts, even if you lack any design skills or the budget for a professional graphic designer.
Not sure what kind of social media graphics you should be creating for your business or who to generate the most engagement from them? Sign up for a free, no-obligation social media strategy session with us.