In case you hadn’t yet heard, Instagram now has 700 million monthly active users – over 400 million daily users, which makes it one of the most popular and heavily used social media platforms.
In fact, 48.8% of brands are already using Instagram for business and 80% of Instagrammers (Instagram users) follow one or more businesses on Instagram.
With such wide spread use and activity, it has become paramount for businesses to consider adding this visual storytelling platform to their social media strategy, if their customers are among those who are actively using Instagram.
With features that include the ability to add photos, videos and Instagram stories as well as the capability to like, comment and send direct messages, this platform is an ideal way for your business to connect and build relationships with your customers.
Here is a helpful infographic that covers the information you need to know to create your own Instagram strategy and the steps to get started.
How & Why Use Instagram For Business
(Source: Citipost Mail)
With one of the highest follower engagement rates (4.21% per follower which is significantly higher than Facebook and Twitter), Instagram is a smart choice for your business if you want to connect and engage with your customers, especially if they are teens or between the ages of 18 and 29 years.
By focusing on what your customers are sharing on their own profiles, you can figure out what is important to them – including any needs and challenges they have as well as the language they are using (#hashtags).
This will help you to build a loyal following and strong brand, which improve the results you get and meet the goals you have identified as part of your social media strategy.
Instagram for business can be very effective when used correctly. Follow the steps in this infographic and you’ll be sure to see results.